Will 2026 Be the Year of the Staycation?

Jan de Vries · 2026-06-05

### The Staycation Surge: What's Driving It? More Britons are choosing to vacation at home, and this trend is reshaping the entire travel industry. Instead of booking flights to Spain or Greece, families and solo travelers are renting luxury cottages in the Cotswolds or booking glamping pods in the Lake District. The appeal? No airport queues, no lost luggage, and a chance to explore hidden gems right on your doorstep. But it's not just about convenience. People are craving authentic experiences—things that feel real and personal. They want to hike through ancient forests, taste local cheeses from a farm shop, or sleep in a converted barn with a hot tub under the stars. Adventure-led staycations are booming, from kayaking in Cornwall to mountain biking in Scotland. And with the cost of living still pinching wallets, staying domestic often means spending less overall, even on high-end options. ### What Does This Mean for Property Owners? If you own a vacation rental or a boutique hotel in the UK, this is your moment. Demand for luxury accommodation is through the roof. Think about it: guests are willing to pay $500 per night for a place with a private chef, a heated pool, or a view of the Scottish Highlands. They want spaces that feel special, not just a place to sleep. Here's what you can do to catch this wave: - **Upgrade your amenities**: Add a hot tub, fire pit, or outdoor cinema setup. Small touches make a big difference. - **Offer local experiences**: Partner with a nearby guide for foraging walks or a potter for hands-on workshops. Guests love unique, memorable activities. - **Focus on sustainability**: Eco-friendly properties are trending. Think solar panels, rainwater harvesting, and organic toiletries. It's a selling point that resonates with this audience.  ### The Numbers Don't Lie According to recent industry reports, domestic tourism in the UK is up by 25% compared to pre-pandemic levels. And it's not just budget travelers. High-end stays—those costing over $300 per night—have seen a 40% jump in bookings. The summer of 2026 could be the biggest yet for staycations, especially if international travel prices keep rising. But it's not all luxury. Adventure travel is also exploding. Think hiking, cycling, and water sports. Destinations like the Lake District, Snowdonia, and the Cornish coast are seeing record numbers. And with more people working remotely, the typical two-week vacation is stretching into month-long stays. People are 'workcating'—blending work and play from a cozy cabin with good Wi-Fi. ### How to Make the Most of It If you're a traveler, now's the time to book early. Popular spots fill up months in advance, especially for school holidays. For property owners, the key is to tell a story. Your listing should paint a picture: imagine waking up to birdsong, sipping coffee on a deck overlooking rolling hills, then spending the day exploring a nearby castle or vineyard. Don't forget the little things. A welcome hamper with local produce, a handwritten note, or a guide to the best walks can turn a good stay into a great one. And if you're thinking of investing, consider a property in a lesser-known area—like the Yorkshire Dales or the Brecon Beacons—where prices are lower but demand is growing fast. ### The Bottom Line 2026 is shaping up to be a banner year for staycations in the UK. Whether you're a traveler seeking adventure or a property owner looking to capitalize, the trend is clear: people want to stay close to home, but they want it to feel extraordinary. So pack your bags—or your guests' bags—and get ready for a summer that's all about local discovery.