Will 2026 Be the Summer of the Staycation?

Jan de Vries · 2026-06-05

If you've been keeping an eye on travel trends, you've probably noticed something shifting. More and more people in the UK are choosing to stay close to home for their holidays. And by "close to home," I mean domestic travel—exploring their own country instead of hopping on a plane to somewhere sunny. This isn't just a small blip either. It's a real movement that's picking up speed, and it's reshaping the entire vacation rental and hospitality industry. So, is 2026 shaping up to be the summer of the staycation? All signs point to yes. But what's driving this change, and what does it mean for property owners, travelers, and the market as a whole? Let's break it down. ### Why Are More Britons Choosing Staycations? It's not just about saving money, though that's a big part. The cost of living has gone up, and international travel—especially with a family—can easily run into thousands of dollars. But there's more to it. People are craving something different. They want authentic experiences, not just a generic resort. They want to hike through local trails, visit small farms, and sleep in a converted barn with a hot tub under the stars. There's also a growing awareness around sustainability. Flying less reduces your carbon footprint, and many travelers feel good about supporting local economies. Plus, let's be honest—after the chaos of the last few years, a lot of us just want simplicity. No passport worries, no language barriers, no jet lag. Just pack the car and go. ### Luxury Accommodation Is Booming One of the biggest trends I'm seeing is the demand for high-end domestic stays. We're talking about properties that cost $500 to $1,500 per night. Think converted castles, glass-walled cabins in the woods, or coastal homes with private hot tubs and infinity pools. People aren't just looking for a place to sleep—they want an experience. Property owners are catching on. They're investing in premium amenities like outdoor kitchens, fire pits, and even private cinemas. And it's working. Booking windows are getting longer, and repeat guests are becoming the norm. If you're in the vacation rental space, this is a goldmine if you position yourself right. ### Adventure-Led Staycations Are on the Rise Here's another shift: travelers are more active than ever. They're not just lounging by the pool. They want to hike, kayak, cycle, and climb. Properties near national parks, coastal paths, or mountain biking trails are seeing huge demand. Even simple things like a well-stocked gear shed or a map of local trails can make a property stand out. - **Hiking and walking holidays** are the most popular, especially in areas like the Lake District or Cornwall. - **Water sports** like paddleboarding and surfing are drawing younger crowds. - **Cycling holidays** are growing fast, with more people bringing their own bikes or renting locally. If you own a property in an area with outdoor activities, lean into it. Highlight the adventure potential in your listing. It's a huge draw. ### Authentic Experiences Matter More Than Ever People are tired of cookie-cutter vacations. They want to feel like they're part of the place, not just a tourist passing through. That means local food, unique architecture, and connection with the community. A staycation should feel special, not like a cheaper version of going abroad. Here's a quick example: a farm stay where guests can help milk goats in the morning, then enjoy a homemade breakfast with eggs from the chickens they just fed. That's the kind of thing that gets five-star reviews and word-of-mouth buzz. It's memorable. It's authentic. And it's exactly what the modern traveler is looking for. ### What This Means for Property Owners If you're in the UK vacation rental market, 2026 could be your year. But you need to adapt. Here are a few actionable tips: - **Invest in luxury touches.** Think high-thread-count sheets, smart home features, and a well-stocked welcome basket with local treats. - **Embrace the outdoors.** If you have land, add a fire pit, a hammock, or even a small trail. If you're near a beach or a forest, make sure your guests know about it. - **Tell a story.** Your property is more than a place to sleep. It's a base for adventure, a retreat from the city, or a romantic escape. Sell that story in your marketing. - **Price smartly.** Don't just undercut the competition. Offer value through experience. A $300 per night cabin with a hot tub and a guided hike package is more appealing than a $250 one with nothing extra. ### The Bottom Line The staycation trend isn't a fad. It's a fundamental shift in how people think about travel. By 2026, I expect domestic holidays to be even more popular, especially among families and couples looking for quality time without the hassle of international travel. If you're in the hospitality or vacation rental business, now is the time to get ahead of the curve. So, is 2026 the summer of the staycation? Absolutely. And the smart money is on those who prepare for it now.