Why Business Leaders Should Think Like Actors: Authenticity and Influence

Jan de Vries · 2026-07-28

In a world where attention is the new currency, the ability to connect authentically has never been more valuable. Matt Zina, an award-winning acting coach, talent agent, and peak performance speaker, has spent over two decades helping actors and senior leaders master the art of presence. His work reveals a surprising truth: the skills that make actors compelling on screen are the same ones that make leaders influential in the boardroom. In this exclusive interview, Matt shares why emotion drives action, what leaders can learn from actors, and how authenticity helps you earn attention, build trust, and inspire change. ### The Power of Authenticity in Communication Authenticity isn't about being perfect—it's about being real. Matt explains that in 2026, audiences can spot a scripted or rehearsed performance from a mile away. They're craving genuine connection. > "Authenticity over perfection. It's about slipping up, laughing it off, and moving on—not starting over." When you present, the goal isn't just to inform—it's to create an emotional experience. If your audience doesn't feel something, they won't change anything. Emotions drive actions. That's a fundamental principle from acting that applies directly to leadership. ### Lessons from the Stage for the Boardroom Actors are, in many ways, business leaders. They have to market themselves, build a personal brand, and stay visible. Matt points out that many business leaders shy away from social media because they see it as beneath them. But in 2026, that's a mistake. - **Consistency**: Actors show up daily to hone their craft. Leaders should do the same with their communication skills. - **Vulnerability**: Sharing your struggles makes you more relatable and trustworthy. - **Adaptability**: The best actors read the room and adjust. Leaders must do the same in meetings and presentations. ### The Stanislavski Connection Stanislavski, the grandfather of modern acting, discovered that when actors are fully present and truthful, the audience has a deeper emotional experience. The same principle applies to leadership. If you're not fully present, your audience won't lean in. So, how do you start? Begin by being more human. Drop the corporate mask. Share a personal story. Admit when you don't know the answer. That's what authenticity looks like, and it's the fastest way to build influence. ### The Growing Value of Personal Brand Your personal brand is no longer optional—it's essential. Whether you're a CEO, a founder, or a manager, your ability to communicate authentically can make or break your career. Matt emphasizes that the most successful actors are those who treat their careers like a business. The same goes for leaders. So, next time you step in front of an audience—whether it's a boardroom or a webinar—remember: emotions drive actions. Make them feel something, and you'll earn their trust and their action.