Why British Grammar Is Broken (And How to Fix It)

Jan de Vries · 2026-10-23

David Lott has a bone to pick with the way we teach grammar. His new book, *Organic Grammar*, argues that traditional methods are failing students—and he's got a plan to fix it. But what does this mean for European startups trying to make their mark in the US? Stick with me; it's more connected than you think. ### The Problem with Traditional Grammar Lott's core argument is simple: we've been teaching grammar as a set of rigid rules instead of a living system. Think about it—most of us learned to diagram sentences and memorize exceptions. But that approach doesn't help anyone write clearly or confidently. In fact, it often does the opposite. > "Grammar isn't a set of rules to memorize; it's a way of thinking about how language works," Lott says. That shift in perspective could be a game-changer. ### Organic Grammar: A New Approach So what's *Organic Grammar*? Lott proposes treating grammar like a natural system—something that evolves and adapts. Instead of drilling rules, he encourages students to explore how language functions in context. The result? Better writers, stronger communicators, and fewer people who freeze up when they see a semicolon. - Focus on patterns, not rules - Learn through examples, not drills - Embrace mistakes as part of the process ### What This Means for European Startups Now, you might be wondering: what does British grammar have to do with European startups? Everything. Clear communication is the lifeblood of international business. If you're a European founder pitching to US investors, your grammar and writing skills can make or break the deal. Poor grammar can undermine your credibility. It can make your pitch deck look sloppy. And in a competitive market, that's a risk you can't afford. By adopting a more organic approach to grammar, startup teams can communicate more effectively—and that's a competitive advantage. ### The Bottom Line Lott's book isn't just for teachers; it's for anyone who wants to write better. And in the startup world, writing better means pitching better, marketing better, and building better relationships. So maybe it's time to rethink how we teach—and learn—grammar. After all, good grammar isn't about following rules; it's about connecting with people. And that's something every startup can get behind.