Webidoo Raises $25M to Give SMBs AI Superpowers

Jan de Vries · 2026-05-12

Milan-based Webidoo, the AI company that helps small and medium businesses use advanced digital tools without the headache, just closed a $25 million funding round. The investment comes from IXC3, a fund under the Azimut Group umbrella, and it's all about scaling their AI-driven automation platform to more SMBs. Here's the thing—small businesses are drowning in disconnected tools. Giovanni Farese, Webidoo's CEO, puts it bluntly: "The average small business runs 20 tools that don't talk to each other. We're not building tool number 21. We're building the layer that finally makes them all work together." That's a big promise, and with this money, they're aiming to deliver. ### What Makes Webidoo Different? Most SMBs don't need more complexity. They need tech that helps them act. That's where Webidoo's ecosystem—Jooice, Welpy, and Groow—comes in. These are AI-powered platforms designed to automate marketing, sales, and operations. Think of them as a unified brain that connects all the scattered pieces of a business. Ricky Gordon, Webidoo's CPO, says: "Most SMBs do not need more complexity. They need technology that helps them act. That is the role Jooice, Welpy, and Groow are designed to play. Our goal is to make AI easier to adopt, easier to use, and much more connected to real business outcomes."  ### The Bigger Picture: AI Funding in 2026 Webidoo's round is part of a broader trend. In 2026, investors are pouring money into AI software that reduces fragmentation across marketing, sales, and operations. Competitors include Aizy, DOJO AI, Sillage, Realm, Zynt, Contents, Toyo, and Kestra. But Webidoo's raise is one of the larger ones—matching Kestra's $25 million Series A and sitting well above smaller seed rounds. Italy is becoming a hotbed for this stuff. Both Contents and MotorK are also Milan-based and raised funds in 2026. So Webidoo isn't an outlier; it's part of a wave.  ### How They'll Use the Money The company plans to spend a chunk of this capital on acquisitions. They're targeting client-facing SaaS companies and marketing agencies where they can plug in their AI platforms to boost results. It's a smart play—buying relationships and then supercharging them with tech. Webidoo was founded in 2017 and has been growing steadily. In 2025, they reported over $18 million in revenue and more than $3 million in EBITDA. Not bad for a company that's still investing heavily in R&D. Andrea Cornetti, CEO of Real Estate and Infrastructure at Azimut Group, explains why they invested: "Our investment in Webidoo confirms the strategy of our IXC3 fund to support Italian SMEs with solid fundamentals in strategic sectors. In a context where digital infrastructure requires technological solutions that simplify and maximise access to AI's full potential, Webidoo stands out as an ecosystem focused on measurable results and international scalability." This is only the second investment for the IXC3 fund, which shows they're being selective. They're betting on Webidoo's ability to scale globally. ### What This Means for SMBs If you run a small business, this could be huge. Imagine your marketing, sales, and operations all talking to each other without you having to stitch together a dozen different tools. That's the vision. Webidoo wants to give SMBs the same kind of firepower that big corporations have, but without the complexity. And with $25 million in the bank, they've got the resources to make it happen. It's a space worth watching.