Titan OS Raises $46M to Challenge Roku and Android TV

Jan de Vries · 2026-11-04

Titan OS, the Barcelona-based company behind an independent smart TV operating system, just secured $46 million (€40 million) in fresh funding. The round included existing investors Highland Europe and Mangrove Capital Partners, plus a credit facility from BlackRock. This brings total funding to $110 million (€97 million) and signals serious ambition: Titan OS wants to be the go-to alternative to Roku and Android TV. ### Why TV Makers Are Paying Attention For manufacturers like Philips, JVC, and Sharp, Titan OS offers a customizable platform with a revenue-sharing model. Instead of handing over control to Google or Roku, TV brands can earn ongoing income from on-screen ads and pre-installed FAST (Free Ad-supported Streaming TV) channels. It's a win-win: manufacturers get a cut of ad revenue, and viewers get a smooth, localized interface that bundles global apps, live TV, and free streaming content into one home screen. ### The Flywheel Effect Laurence Garrett, General Partner at Highland Europe, explains why they're doubling down: "TV makers earn a share of the revenue their screens generate for years after the sale. Advertisers reach millions of homes across many TV brands. And unlike the walled gardens, Titan is a partner, not a competitor." That partner-first approach is attracting more brands, which brings more viewers, which attracts more advertisers—a classic flywheel. > "Our goal is clear: to become a true global player, built from Barcelona, in a market currently dominated by US and Asian companies." — Hyoung-Ung Kim, CFO of Titan OS ### Traction and Expansion Plans Founded in 2023 by Jacinto Roca (who previously founded Wuaki.tv, acquired by Rakuten) and co-founders Timothy Edwards, Miquel Barba, and Tobias Pfalzgraff, Titan OS has already scaled revenues by 15x. Its Linux-based OS is now in millions of homes, and it's licensed to major brands like Philips, AOC, JVC, Vestel, Skyworth, and Sharp. With the new funding, Titan OS plans to expand its global OEM partnerships and invest further in product innovation and ad tech. ### What This Means for the Smart TV Market For U.S. audiences, Titan OS represents a growing European challenge to the dominance of Roku, Amazon Fire TV, and Android TV. While Titan OS is currently focused on Europe, its success could pressure U.S. platforms to innovate—or open the door for more competition. For startups, it's a reminder that even markets dominated by giants can be disrupted with the right model. - **Funding:** $46M round, $110M total - **Investors:** Highland Europe, Mangrove Capital Partners, BlackRock (credit facility) - **Key partners:** Philips, JVC, Sharp, Vestel, Skyworth, AOC - **Founded:** 2023, Barcelona Titan OS isn't just another TV OS—it's a bet that TV makers and viewers want an independent alternative. And with $46 million more in the bank, that bet is getting bigger.