Storabble Acquires On-Storage to Unify Europe's Storage Market

Jan de Vries · 2026-02-27

Here's a story about a big idea that started in a classroom and is now reshaping an entire industry. The Swiss storage marketplace storabble just made its first major move, acquiring the key assets of Germany's mobile storage startup, on-storage. It's a classic tech play: buying the technology you need to scale, rather than building it from scratch. Financial details weren't shared, but the deal gives storabble on-storage's entire tech platform—their logistics management systems, digital tools, and brand assets. For storabble's CEO, Oliver Meyer, this isn't just an acquisition; it's the missing piece of a much larger puzzle. ### The Vision Behind the Deal "Our goal has always been simple," Meyer explained. "We want to be the one place people go when they need storage. Whether that's renting a room from one of our 4,000-plus partner locations or booking a full pick-up-and-delivery service. This acquisition gives us the technical backbone to make that vision a reality across all of Europe." Think about it like this. For years, finding storage in Europe has been a hassle. You're dealing with a patchwork of local operators, different websites, and no easy way to compare. Storabble wants to be the Booking.com for storage space—a single, transparent platform where everything is searchable and bookable. ### From Classroom Project to Market Consolidator It's a journey that began in 2023. Meyer and co-founder Sandro Kalbermatter started storabble as a project in an entrepreneurship course at the University of St. Gallen. Their idea was a comparison platform that aggregated every type of storage onto a single map—from small boxes to massive warehouses. The startup gained serious traction fast. They won investment on the Swiss version of *Shark Tank* (*Die Höhle der Löwen Schweiz*) and Meyer earned a spot on the Forbes 30 Under 30 list. That early validation was crucial. "When we walked out of that TV studio," Meyer recalled, "people saw a young team with a big idea. Now we're making acquisitions and building infrastructure for millions. Every step has shown us we were right: storage is a massive, fragmented market that's ready for a unifying platform." ### What Storabble Is Really Buying So, what exactly did they get with on-storage? The German startup, founded by Melvin Steele, had developed sophisticated logistics technology for "valet storage." This let customers schedule pick-ups, manage inventory digitally, and have items returned on demand—all through an app. While on-storage's direct-to-consumer service has wound down, storabble saw gold in the underlying systems. We're talking about: - Logistics orchestration software - Digital inventory management tools - Last-mile delivery coordination systems Instead of spending years and millions developing this internally, storabble bought a ready-made solution. They plan to offer this tech as a service layer to third-party storage and transport providers, bringing them onto the marketplace much faster. "storabble is the right home for what we built," said Melvin Steele. "Their vision for a centralized marketplace is the future. I'm proud our technology will help them scale across Europe." ### The Scale of the Opportunity The numbers tell the story of a market ripe for change. Storabble points out that over 3,500 storage facilities in Europe operate without any unified digital layer. Consumers face a confusing, scattered landscape. It's the same kind of friction that travel platforms solved over a decade ago. Currently, storabble's platform lists over 42,000 storage rooms across 4,100-plus locations in Switzerland, Germany, and Austria. They've partnered with major property firms like Allianz and Swisscanto. The company has secured roughly $365,000 in investment, including a televised deal with Swiss e-commerce pioneer Roland Brack. With the on-storage technology integrated, storabble is now equipped to tackle Europe's fastest-growing storage segment: full-service pick-up and delivery. It's a strategic acquisition that turns a comparison site into a comprehensive logistics-enabled marketplace. For anyone in the storage or logistics space, it's a move worth watching closely.