Slovakia's Nordics Rebrands as Definic, Raises $2.7M

Jan de Vries · 2026-06-12

A Slovakian startup formerly known as Nordics just pulled off a major pivot. The company, now called Definic, announced a $2.7 million Seed round and a complete rebrand from a regional IT marketplace into a global vendor intelligence platform. This isn't just a name change; it's a total shift in how enterprises pick their tech partners. ### The Money Behind the Move The round was led by J&T Ventures, with backing from Seed Starter CS (Ceska sporitelna) and Slovak Investment Holding (SIH). That $2.7 million (converted from EUR 2.5 million at current rates) will fuel expansion into the DACH region, the UK, and the United States. For a company born in Kosice, that's a big leap. ### Why the Rebrand? "Vendor selection today is largely a social process built on relationships, referrals, and reputation," said Lukas Rezanina, CEO of Definic. "That worked when projects were slower, and the stakes were lower. It doesn't work anymore. Definic is the name that reflects what we are building: a definitive layer of intelligence between enterprises and the vendors they trust with their most critical projects." He's not wrong. For years, IT procurement has been a messy mix of gut feelings and golf course handshakes. Definic aims to replace that with data. ### How Definic Works Founded in 2020, Definic is a vendor intelligence platform that helps enterprises improve IT vendor selection through delivery track records, case studies, and live market pricing. Instead of relying on a buddy's recommendation, companies can see hard numbers. Here's what the platform does differently: - Assesses vendors through thousands of data points - Provides delivery track records and case studies - Offers live market pricing for comparison - Shortens tender cycles from months to weeks - Reduces IT vendor expenses by up to 20% The company states that selecting the wrong IT vendor can cost 3 to 5 times the original contract amount. In many situations, procurement teams lack clear insight, as vendor decisions are often made based on reputation, hourly rates, and past relationships. ### Real Results, Real Money A major banking group in Central Europe engaged Definic to improve its IT procurement decisions. Using the platform, the group's procurement team identified 90+ relevant vendors aligned with project requirements, significantly expanding its sourcing options. Definic reported that this improved visibility reduced tender cycles from 6 weeks to 2 weeks, resulting in $1.3 million in cost savings on $5.8 million spent on IT vendors during the first five months of 2026. That's a 22% savings rate on a single client engagement. ### The Founding Team's Journey "I first met Martin Kesner from J&T Ventures at Vodafone Napad Roku back in 2023," said Robert Decman, co-founder of Definic and CEO of North America. "At that time, we were still early and not yet ready for venture funding, but we stayed in touch and focused on execution. Having J&T Ventures lead this round now is a strong reflection of the trust built over time and the progress the whole team has made. Together with Seed Starter CS and Slovak Investment Holding, this investment gives us the platform to accelerate product development and take Definic global." ### Investor Confidence "Definic's proprietary Vendor Intelligence technology creates a clear and defensible moat in a market long overdue for disruption," said Jan Sova of J&T Ventures. "Having followed Robert, Lukas and Michal for several years, we have seen firsthand the execution discipline and relentless commitment that distinguish exceptional founders. We are convinced Definic is set to redefine the standard for the industry." ### What This Means for US Enterprises For American companies wrestling with IT procurement, Definic's approach could be a game-changer. The platform offers transparency in a market that's notoriously opaque. Instead of guessing which vendor can actually deliver, you get cold, hard data. And with a 20% cost reduction on the table, it's worth a look. The company plans to use the fresh capital to build out its US presence, so expect to hear more from Definic in the coming months. For now, the message is clear: vendor selection is getting a data-driven makeover.