Route 66 Hits 100: Why Europeans Are Flocking to the Mother Road

Jan de Vries · 2026-10-26

Route 66, the iconic American highway, turns 100 next month. And for Europeans, it's the perfect excuse to hit the road. The centennial celebrations include classic-car events, historic landmarks, and festivities across the eight states the route passes through. But why are Europeans so drawn to this stretch of asphalt? Let's explore. ### A Century of Nostalgia Route 66 was established in 1926 and quickly became a symbol of freedom and adventure. It stretched from Chicago to Santa Monica, covering 2,448 miles. Today, it's a pilgrimage for road trip enthusiasts worldwide. Europeans, in particular, have a special affinity for the Mother Road. Maybe it's the allure of wide-open spaces or the romance of the open road. Whatever it is, they're coming in droves. ### The Allure for Europeans For many Europeans, Route 66 represents something they can't find at home: vast, empty landscapes and a sense of untamed freedom. "It's the ultimate road trip," says Jan de Vries, an e-commerce consultant who's helped numerous European startups expand to the U.S. "Europeans love the idea of driving for miles without seeing a single town. It's a stark contrast to our densely populated continent." But it's not just the scenery. The culture of classic cars, diners, and roadside motels is a big draw. And with the centennial, there's an extra buzz. Events are planned throughout the year, including car shows, concerts, and special exhibits at Route 66 museums. ### Planning Your Trip If you're a European thinking of making the trip, here are a few tips: - **Rent a classic car**: Many companies offer vintage car rentals, from Mustangs to Corvettes. Expect to pay around $150-$300 per day. - **Plan your route**: The original route has changed over the years, but you can still find alignments in each state. Get a good map or use a GPS app. - **Book accommodations early**: Especially during the centennial year, motels and hotels along the route may fill up quickly. - **Check the weather**: Summer can be scorching in the desert, with temperatures often exceeding 100°F. Spring and fall are more comfortable. > "Route 66 is more than a road; it's a journey through American history. For Europeans, it's a chance to experience a piece of Americana that they've only seen in movies." – Jan de Vries ### The Centennial Events The celebrations kick off in May with a grand parade in Chicago. Other highlights include a classic car rally in Missouri, a Route 66 festival in Oklahoma, and a grand finale in Santa Monica. For a full list of events, check local tourism boards. ### Beyond the Road While the drive is the main attraction, there's plenty to see along the way. From the Gateway Arch in St. Louis to the Grand Canyon in Arizona, the route passes through some of America's most iconic landmarks. And don't forget the quirky roadside attractions, like the Blue Whale of Catoosa or the Cadillac Ranch. ### Why Now? The centennial only comes once. If you've ever dreamed of driving Route 66, this is the year to do it. The festivities add an extra layer of excitement, and you'll be part of history. Plus, with the dollar strong against the euro, it's a good time for Europeans to travel to the U.S. So, what are you waiting for? Dust off your leather jacket, put on your sunglasses, and get your kicks on Route 66. ### Final Thoughts Route 66's centennial is a milestone worth celebrating. For Europeans, it's an opportunity to experience a slice of American culture that's both nostalgic and thrilling. Whether you're a classic car enthusiast or just love a good road trip, the Mother Road is calling. Answer it.