Route 66's 100th Birthday: Why Europeans Are Flocking to the Mother Road

Jan de Vries · 2026-10-26

Route 66, the iconic American highway, turns 100 next month. And while it's a big deal here in the US, it's also sparking a travel boom among Europeans. They're packing their bags and heading to the States to drive the legendary route. So, what's the fuss all about? ### The Mother Road's Centennial Celebration Route 66 was established in 1926, and it quickly became the main street of America. It stretched from Chicago to Santa Monica, covering over 2,400 miles through eight states. It was the path for migrants heading west during the Dust Bowl, and later, a symbol of freedom and adventure for road-trippers. To mark its 100th birthday, there are events lined up all along the route. Classic-car parades, historic landmark dedications, and festivities in towns that time almost forgot. It's a chance to step back into Americana – think vintage diners, neon signs, and wide-open landscapes. ### Why Europeans Are Hitting the Road For Europeans, Route 66 represents something they can't find at home: vast open spaces and a sense of untamed freedom. Many grew up watching American movies and listening to songs about the highway. It's a bucket-list item. And now, with the centennial, there's an extra pull. Travel agencies in Europe are reporting a surge in bookings for Route 66 tours. They're offering packages that include flights, car rentals, and accommodations. Some even throw in guided tours of iconic spots like the Cadillac Ranch or the Blue Swallow Motel. ### What to Know Before You Go If you're a European planning to join the celebration, here are a few tips: - **Best time to visit:** Spring and fall offer mild weather. Summers can be scorching, especially in the desert stretches. - **Rental cars:** Book early. Classic cars are in high demand for the centennial. A basic rental might set you back around $50–$100 per day, depending on the car and season. - **Route options:** You can drive the original alignments where they still exist, or stick to the interstate highways that replaced them. The original route is more scenic but slower. - **Must-see stops:** The Gateway Arch in St. Louis, the Blue Whale of Catoosa, and the Santa Monica Pier. - **Budget:** Expect to spend about $150–$200 per day per person for food, lodging, and gas, depending on your style. > "Route 66 isn't just a road; it's a journey through the heart of America. And Europeans are discovering that firsthand," says travel expert Maria Gonzalez. ### The Economic Impact For small towns along the route, the centennial is a lifeline. Many rely on tourism, and the influx of European visitors is a welcome boost. Local businesses – from motels to souvenir shops – are gearing up for a busy season. And it's not just about the money. It's about sharing a piece of American culture with the world. As one European traveler put it, "Driving Route 66 feels like being in a movie. It's a dream come true." So, if you're in Europe and have a sense of adventure, maybe it's time to hit the road. The Mother Road is waiting, and she's turning 100. There's never been a better excuse to explore.