Rocapine Acquires Unchaind After $1M ARR Milestone

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Paris-based AI-native wellness app publisher Rocapine has acquired Unchaind, a Christian app that helps people overcome pornography addiction, after it hit $1 million ARR just 16 days after launch.

Paris-based AI-native wellness app publisher Rocapine has acquired Unchaind, a Christian-focused app that helps people overcome pornography addiction. The deal comes after Unchaind hit $1 million in annual recurring revenue (ARR) just 16 days after launching in 2025, with over 500,000 downloads so far. This acquisition follows Rocapine's $12.8 million Series A raise in June and marks its first purchase since that funding round. Rocapine co-developed Unchaind with Singapore-based studio Applo from the start, acting as the publishing partner from day one. ### What Makes Unchaind Different Unchaind isn't your typical wellness app. It's built around Christian values and uses accountability groups, streak tracking, AI-powered Bible guidance, daily check-ins, and content blocking to help users break free from compulsive behavior. The app targets a massive need: research from the Journal of Behavioral Addictions found that about one in ten men report feeling addicted to pornography, while Pornhub alone recorded 3.72 billion visits in May 2026. Stanislas Marchand, CEO and co-founder of Rocapine, says: "Millions of people want to change behaviors that leave them feeling trapped, but very few digital products genuinely help them do it. Unchaind proved that when you combine an exceptional idea with the right product, technology, and growth engine, you can build something that changes lives at extraordinary scale." ### Rocapine's Model: Build Fast, Scale Fast Founded in 2024 by Stanislas Marchand (CEO, former Voodoo), Jean-Gabriel Boinot-Tramoni (COO), and Sammy Teillet (CTO), Rocapine is an AI-native wellness venture studio. The company has already reached $6 million in ARR in just nine months since launching, with 2.5 million downloads worldwide and 70% of its revenue coming from the United States. Its portfolio includes apps like Harmony, Eve, That Girl, Unchaind, and Stashcook. The company's approach is to test many concepts quickly using an AI-powered publishing platform, then invest heavily only in those that show strong product-market fit. Instead of spending years betting on a single product, Rocapine partners with independent developers, combines their domain expertise with Rocapine's product, AI, marketing, and publishing engine, and scales breakout products at record speed. ### The Bigger Picture: Wellness Apps Are Booming The timing couldn't be better. According to Sensor Tower, non-gaming app revenue surpassed mobile gaming for the first time in 2025, reaching $86 billion globally. Wellness is emerging as one of the fastest-growing consumer app categories. Here's the scale of the opportunity: - 40,000 wellness apps are launched every year - Only about 300 ever generate more than $1 million in annual revenue - Rocapine aims to improve the lives of at least 40 million people over the next five years Marchand adds: "The biggest technology companies became giants by learning how to capture attention. We're building products that do the opposite. Our ambition is to create apps that hold instead of hook, helping millions of people build healthier lives instead of more addictive habits." ### What's Next for Unchaind Following the acquisition, Rocapine plans to invest significantly in Unchaind's product, AI capabilities, and international expansion. The company also wants to broaden the platform beyond pornography recovery into additional forms of compulsive behavior. This acquisition shows how Rocapine's publisher model can identify exceptional ideas early, partner with talented independent developers, and turn promising concepts into category-leading wellness apps at record speed. For Unchaind users, it means more resources to help them on their recovery journey.

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