Reel Raises $17.5M to Make Renewable Energy Predictable

Jan de Vries · 2026-05-08

Reel, a Copenhagen-based electricity supplier and trader, just raised $17.5 million in Series A funding. The goal? Make renewable energy predictable for businesses and profitable for producers. They'll use the cash to refine products, grow their portfolio, and build a commercial team in Germany. The round was led by Future Energy Ventures, with help from UVC Partners, Transition, The Footprint Firm, and a few angel investors. It's a big vote of confidence in their model. ### Why This Matters Europe's push for energy independence is real. But it's under pressure. High electricity price volatility, shifting subsidies, and falling project returns are creating uncertainty. Businesses can't plan around unpredictable costs. Producers struggle to secure revenues for new and existing projects. Jon Sigvert, co-founder and CEO of Reel, put it plainly: "Renewable energy is Europe's path to energy independence – but only if the economics work for everyone. High price volatility and falling project returns risk slowing the build-out at exactly the wrong moment. We've helped Danish businesses and energy producers keep renewable energy profitable and predictable. Now, we're scaling that model in Germany, together with the expertise of Future Energy Ventures." ### How Reel Works Founded in 2020 by Jon Sigvert, Anders Meldgaard, and Christian Schmidt, Reel turns corporate electricity demand into a driver of renewable energy build-out. They do three things: - **For energy consumers:** Help maximize price stability, cut costs, and reduce emissions. Through Power Purchase Agreements (PPAs), companies lock in fixed-price electricity from renewable projects. They also get support for on-site solar and battery installations, plus smart consumption adjustments. - **For renewable energy producers:** Help secure financing for new projects, optimize production, reduce imbalance costs, and maximize returns. PPAs give them market-leading hedging and bankability. - **For the grid:** Leverage flexibility and battery storage to generate more value and strengthen the entire system. Anders Meldgaard, co-founder and CCO, summed it up: "Reel gives businesses predictable electricity costs and energy producers better returns on their renewable energy assets. When both sides of the market work, new renewable energy projects get built – and that's what moves the energy transition forward." ### Germany: The Big Opportunity Reel is scaling in Germany, Europe's largest energy market. They already balance renewable projects for producers like Blue Elephant Energy and greenwind. Future Energy Ventures' deep roots in the German energy market will help them scale faster. Ohad Mamann, Investment Partner at Future Energy Ventures, said: "Germany is the defining energy market of this decade – the scale of transition required is enormous, and the window to get it right is narrow. Reel has built something rare: a model that makes renewable energy profitable for producers, predictable for businesses, and manageable for the grid. That's what Germany needs right now, and why we backed Reel." ### The Bigger Picture Reel's model is straightforward: make renewable energy work for everyone. When businesses can predict their electricity costs and producers can earn steady returns, more renewable projects get built. That's how you move the energy transition forward – not with grand promises, but with smart trading, better risk management, and long-term contracts. In 2024, Reel announced a $5.7 million investment led by Transition. In 2022, the company was just getting started. Now, with $17.5 million more in the bank, they're poised to make a real dent in Germany's energy market. It's a simple idea with huge potential. And right now, Europe needs it more than ever.