Oslo AI Startup Mimir Raises $600K Pre-Seed for E-Commerce

Jan de Vries · 2026-06-12

Mimir, an Oslo-based startup building AI that automates e-commerce operations, has closed a $600,000 pre-Seed round. The funding was led by Sondo Capital, a local venture capital firm, with support from experienced angel investors from the Nordic tech and e-commerce scenes, including those from VILLOID, Kry, Enode, and Whitson. ### What Mimir Does Mimir isn't just another AI tool slapped onto old systems. It's a fully AI-native operations platform built specifically for B2C e-commerce companies. Think of it as a smart assistant that understands orders, deliveries, returns, and products. It handles tasks end-to-end, fitting right into your existing workflows. The platform currently manages around 250,000 customer conversations each month for roughly 60 brands across five countries. Clients include VILLOID, HiFi Klubben, and Holzweiler. That's a solid start for a company founded just last year. ### The Team Behind It Founded in 2024 by Jorgen Vartdal Halse, Jens Kristoffersen, and Oyvind Monsen, Mimir began as an AI-native customer support platform. The team saw a big opportunity: most e-commerce operations are still manual and slow. They wanted to change that. "Customer support is only the starting point," said Halse, CEO and co-founder. "Our vision is to automate the operational work that slows e-commerce teams down, while giving consumers instant, personalised help around the clock. This funding round allows us to further accelerate product development, double the team, and save more time and money for e-commerce brands." ### Why They Raised Now Here's the interesting part: Mimir had no plans to raise money. The company grew roughly 7x over the past year and actually achieved profitability without any external funding. That's rare in the startup world. But strong inbound interest from multiple funds and some customers convinced them to take the capital. Henrik Hatlebrekke, General Partner and co-founder at Sondo Capital, explained why they invested: "We truly believe that customer service and e-commerce operations as we know it will be dramatically changed with AI. The Mimir team embodies exactly what we're looking for; technically strong founders that combine a great product with a real market pull in a massive market." ### What's Next With the new funding, Mimir plans to accelerate product development and double its team. The goal is to save even more time and money for e-commerce brands while giving consumers instant, high-quality interactions around the clock. For e-commerce companies drowning in repetitive tasks, Mimir offers a glimpse of a smoother future. Instead of juggling multiple tools and manual processes, you get one platform that handles the heavy lifting. ### Key Takeaways - Mimir raised $600,000 in pre-Seed funding - Led by Sondo Capital with angel investors from Nordic tech - Platform manages 250,000 conversations monthly for 60 brands - Company was profitable before raising - Plans to double team and accelerate product development The e-commerce operations space is ripe for disruption. Mimir's approach of building AI-native from the ground up, rather than layering on top of legacy systems, could give it a real edge. And with a team that's already proven they can grow fast and stay profitable, this is a startup worth watching.