Oslo AI Startup Mimir Raises $600K for E-Commerce Automation

Jan de Vries · 2026-06-12

Mimir, an Oslo-based startup that uses AI to automate e-commerce operations, has raised $600,000 in a pre-Seed funding round. The round was led by Sondo Capital, a venture capital firm also based in Oslo, with support from angel investors in the Nordic tech and e-commerce scenes, including people from VILLOID, Kry, Enode, and Whitson. ### What Mimir Does Mimir isn't just another chatbot. It's built from the ground up as an AI-native operations platform for B2C e-commerce. Instead of slapping AI on top of old systems, Mimir understands orders, deliveries, returns, and products. It handles tasks from start to finish, and it fits right into a brand's existing workflows. Right now, the platform manages about 250,000 customer conversations each month for around 60 brands across five countries. Clients include VILLOID, HiFi Klubben, and Holzweiler. ### The Vision Behind the Funding Jorgen Vartdal Halse, CEO and co-founder of Mimir, says customer support is just the beginning. "Our vision is to automate the operational work that slows e-commerce teams down, while giving consumers instant, personalised help around the clock," he explains. "This funding round allows us to further accelerate product development, double the team, and save more time and money for e-commerce brands." Mimir was founded in 2024 by Halse, Jens Kristoffersen, and Oyvind Monsen. The company started as an AI-native customer support platform specifically for B2C e-commerce companies. ### Why Investors Are Excited Henrik Hatlebrekke, General Partner and co-founder at Sondo Capital, believes AI will dramatically change customer service and e-commerce operations. "The Mimir team embodies exactly what we're looking for: technically strong founders that combine a great product with a real market pull in a massive market," he says. ### A Profitable Startup That Didn't Need Funding Here's the interesting part: Mimir wasn't even planning to raise money. The company grew about 7x over the past year and achieved profitability without any external funding. But strong inbound interest from multiple funds and some customers made them reconsider. - Mimir grew roughly 7x in the last year - It's already profitable - It raised funding due to inbound interest, not desperation ### What This Means for E-Commerce Brands For e-commerce companies, Mimir offers a way to provide instant, high-quality customer interactions around the clock. It saves time and money on operational costs. Instead of adding AI on top of legacy systems, Mimir is a fully AI-native platform that understands orders, deliveries, returns, and products. It can handle tasks end-to-end and is tailored to each brand's existing systems and workflows. The company believes that customer service and e-commerce operations as we know them will be dramatically changed with AI. Mimir's approach is to automate the operational work that slows e-commerce teams down, giving consumers instant, personalised help around the clock. ### The Bottom Line Mimir's $600,000 pre-Seed round is a vote of confidence in AI-native e-commerce automation. With a profitable business model, strong growth, and a clear vision, the startup is well-positioned to help e-commerce brands save time and money while improving customer experiences.