Oslo AI Startup Mimir Raises $600K for E-Commerce Automation

Jan de Vries · 2026-06-12

Mimir, an Oslo-based startup building AI that automates e-commerce operations, has closed a $600,000 pre-Seed round. The round was led by Sondo Capital, an Oslo-based venture capital firm, and supported by a group of experienced angel investors from the Nordic tech and e-commerce scenes, including from VILLOID, Kry, Enode, Whitson, and others. ### The Vision Behind Mimir "Customer support is only the starting point. Our vision is to automate the operational work that slows e-commerce teams down, while giving consumers instant, personalized help around the clock," said Jørgen Vartdal Halse, CEO and co-founder of Mimir. "This funding round allows us to further accelerate product development, double the team, and save more time and money for e-commerce brands." Founded in 2024 by Jørgen Vartdal Halse, Jens Kristoffersen, and Øyvind Monsen, Mimir started as an AI-native customer support platform specifically designed for B2C e-commerce companies. The platform currently manages approximately 250,000 customer conversations each month for around 60 brands across 5 countries, helping companies like VILLOID, HiFi Klubben, and Holzweiler. ### What Makes Mimir Different Instead of adding AI on top of legacy systems, Mimir claims to be a fully AI-native operations platform specifically for B2C e-commerce. According to the company, it understands orders, deliveries, returns, and products, can handle tasks end-to-end, and is tailored to the brand's existing systems and workflows. Key capabilities include: - Automating customer interactions around the clock - Handling order and delivery queries seamlessly - Managing returns and product questions without human intervention Mimir states that it enables e-commerce stores to provide instant, high-quality customer interactions around the clock, while also saving time and money on operational costs. ### Why Investors Are Excited "We truly believe that customer service and e-commerce operations as we know it will be dramatically changed with AI. The Mimir team embodies exactly what we're looking for; technically strong founders that combine a great product with a real market pull in a massive market," said Henrik Hatlebrekke, General Partner and co-founder at Sondo Capital. The company also revealed that it had no plans to raise capital, having grown roughly 7x over the past year and achieved profitability without external funding. However, it raised funding due to strong inbound interest from multiple funds and some customers. ### The Bigger Picture This pre-Seed round shows that even in a tough funding environment, startups with real traction and profitability can still attract capital. Mimir's focus on operational automation for e-commerce is tapping into a massive need: brands are drowning in customer service requests, and AI offers a way to scale without hiring armies of support agents. For U.S. e-commerce professionals, this is a trend worth watching, as similar solutions could transform how American retailers handle customer operations.