Oslo AI Startup Mimir Raises $600K for E-Commerce Automation

Jan de Vries · 2026-06-12

Mimir, an Oslo-based startup that uses AI to automate e-commerce operations, has just closed a $600,000 pre-Seed funding round. The round was led by Sondo Capital, a local venture capital firm, with support from angel investors tied to companies like VILLOID, Kry, Enode, and Whitson. ### What Mimir Does Instead of just layering AI on top of old systems, Mimir claims to be a fully AI-native platform built specifically for B2C e-commerce. It handles orders, deliveries, returns, and products end-to-end, fitting right into your existing workflows. Think of it as a smart assistant that never sleeps, taking care of the boring stuff so you can focus on growing your brand. ### The Vision Behind the Funding “Customer support is only the starting point,” says Jørgen Vartdal Halse, CEO and co-founder. “Our vision is to automate the operational work that slows e-commerce teams down, while giving consumers instant, personalised help around the clock. This funding round allows us to further accelerate product development, double the team, and save more time and money for e-commerce brands.” Founded in 2024 by Halse, Jens Kristoffersen, and Øyvind Monsen, Mimir started as an AI customer support platform for online stores. Today, it manages about 250,000 customer conversations every month for roughly 60 brands across five countries, including names like VILLOID, HiFi Klubben, and Holzweiler. ### Why This Matters for E-Commerce E-commerce teams often get bogged down by repetitive tasks—answering the same questions, processing returns, tracking shipments. Mimir takes that off your plate. It’s designed to understand your specific products and policies, so customers get fast, accurate help without you needing to hire a huge support team. Here’s what Mimir brings to the table: - **24/7 customer support** that feels personal and instant. - **End-to-end task automation** for orders, returns, and inquiries. - **Seamless integration** with your existing systems and workflows. - **Cost savings** by reducing the need for large support staff. ### Investor Confidence “We truly believe that customer service and e-commerce operations as we know it will be dramatically changed with AI,” says Henrik Hatlebrekke, General Partner and co-founder at Sondo Capital. “The Mimir team embodies exactly what we’re looking for; technically strong founders that combine a great product with a real market pull in a massive market.” ### A Rare Move: Raising Money While Profitable Here’s the interesting part: Mimir wasn’t even looking for funding. The company had grown about 7x over the past year and was already profitable—all without outside cash. But strong inbound interest from multiple funds and some customers convinced them to take the money. That’s a smart move, because it lets them scale faster without diluting their vision. ### What’s Next With this injection, Mimir plans to double its team and accelerate product development. The goal? Save even more time and money for e-commerce brands while giving shoppers the instant help they expect. If you’re running an online store and tired of juggling customer queries, this is a tool worth watching.