Oslo AI Startup Mimir Nabs $600K for E-Com Ops

Jan de Vries · 2026-06-12

Mimir, an Oslo-based startup building AI that automates e-commerce operations, has closed a $600,000 pre-Seed round. The round was led by Sondo Capital, an Oslo-based venture capital firm, and supported by a group of experienced angel investors from the Nordic tech and e-commerce scenes, including from VILLOID, Kry, Enode, Whitson, and others. ### What Mimir Does Customer support is just the starting point. Mimir's vision is to automate the operational work that slows e-commerce teams down, while giving consumers instant, personalized help around the clock. This funding round allows us to further accelerate product development, double the team, and save more time and money for e-commerce brands, said Jorgen Vartdal Halse, CEO and co-founder. Founded in 2024 by Jorgen Vartdal Halse, Jens Kristoffersen, and Oyvind Monsen, Mimir started as an AI-native customer support platform specifically designed for B2C e-commerce companies. The platform currently manages about 250,000 customer conversations each month for around 60 brands across 5 countries, helping companies like VILLOID, HiFi Klubben, and Holzweiler. Instead of adding AI on top of legacy systems, Mimir claims to be a fully AI-native operations platform for B2C e-commerce. According to the company, it understands orders, deliveries, returns, and products, can handle tasks end-to-end, and is tailored to each brand's existing systems and workflows. ### Why This Matters for E-Commerce Mimir states that it enables e-commerce stores to provide instant, high-quality customer interactions around the clock, while also saving time and money on operational costs. The team believes customer service and e-commerce operations as we know them will be dramatically changed with AI. Henrik Hatlebrekke, General Partner and co-founder at Sondo Capital, said, We truly believe that customer service and e-commerce operations as we know it will be dramatically changed with AI. The Mimir team embodies exactly what we're looking for; technically strong founders that combine a great product with a real market pull in a massive market. The company also revealed that it had no plans to raise capital, having grown roughly 7x over the past year and achieved profitability without external funding. However, it raised funding due to strong inbound interest from multiple funds and some customers. ### Key Features of Mimir's Platform - Fully AI-native architecture, not just AI layered on old systems - Automates order management, delivery tracking, returns, and product inquiries - Integrates with existing brand workflows and systems - Handles end-to-end tasks without human intervention - Provides 24/7 instant customer support This funding will help Mimir double its team and accelerate product development, bringing more automation to e-commerce brands that need to save time and money.