Marriott's Bold Move: New All-Inclusive Resorts Coming to Jamaica and Zanzibar

Jan de Vries · 2026-08-05

Marriott is betting big on the all-inclusive resort trend, and its latest moves signal a clear strategy. The hospitality giant just signed deals to open new properties in Jamaica and Zanzibar, thanks to an expanded partnership with Catalonia Hotels & Resorts. It's a pairing that could shake up the vacation landscape in two very different corners of the world. If you've been following the travel industry, you know all-inclusive isn't what it used to be. It's no longer just buffets and beach bars—though those are still part of the charm. Today's travelers want more: authentic experiences, better dining, and properties that don't feel like cookie-cutter resorts. Marriott seems to be listening. ### Why Jamaica and Zanzibar? These two destinations couldn't be more different, and that's exactly the point. Jamaica is a Caribbean heavyweight with a mature tourism market. It's already packed with resorts, so Marriott isn't entering uncharted territory. Instead, it's doubling down on a proven formula, betting that its brand power and Catalonia's operational expertise will win over travelers who might otherwise book with Sandals or Hyatt. Zanzibar, on the other hand, is an emerging hotspot. Located off the coast of Tanzania, this island has been gaining traction with travelers looking for something beyond the typical safari-and-beach combo. The Indian Ocean setting is stunning, and the cultural vibe is rich. By planting a flag there now, Marriott is positioning itself ahead of the curve. ### What This Partnership Means The extended partnership with Catalonia Hotels & Resorts is more than just a handshake deal. It's a strategic alliance that lets Marriott expand its footprint without taking on all the development risk. Catalonia brings deep regional knowledge and operational know-how, while Marriott contributes its massive loyalty program and global distribution. For travelers, this is good news. Here's what you can likely expect: - **More points-earning opportunities** at all-inclusive properties in new locations - **Consistent quality standards** backed by Marriott's brand guidelines - **Better dining and amenities** as both companies push to elevate the experience - **Potential package deals** that combine flights and stays through Marriott's booking channels That last point is key. Marriott has been investing heavily in its travel platform, and all-inclusive resorts are a natural fit for bundled packages. If you're a points collector, these new properties could become popular redemption options. ### The Bigger Picture for All-Inclusive Travel This isn't just about two new resorts. It's a signal that the all-inclusive model is evolving. Gone are the days when these properties were seen as budget-friendly options with mediocre food. The new wave of all-inclusive is premium, experience-driven, and increasingly family-friendly. Marriott's competitors have noticed too. Hyatt acquired Apple Leisure Group to boost its own all-inclusive portfolio. Hilton has been expanding its offerings in Mexico and the Caribbean. Marriott's partnership with Catalonia is its answer to that pressure, and it's a smart one. ### What to Watch For As with any major hospitality announcement, the details matter. Here's what I'll be keeping an eye on: **Opening timelines.** Resorts take time to build, especially in remote locations like Zanzibar. Don't expect these properties to open overnight. Watch for official announcements with projected dates. **Pricing strategies.** All-inclusive rates vary wildly depending on season and location. Jamaica will likely see competitive pricing given the crowded market. Zanzibar might command a premium given its novelty and limited supply. **Sustainability commitments.** Both destinations are sensitive to environmental impact. Travelers are increasingly asking tough questions about how resorts manage waste, water, and local communities. Marriott has made sustainability pledges, but execution will be key. ### Final Thoughts This expansion is a win for travelers who value choice and consistency. Whether you're planning a Caribbean getaway or dreaming of an Indian Ocean escape, Marriott's growing all-inclusive footprint gives you more reasons to book with confidence. It's also a reminder that the hospitality industry never stands still. Just when you think you've seen every resort concept, the big players find new ways to surprise us. Jamaica and Zanzibar are just the beginning—expect more announcements in the coming years as this partnership deepens. If you're already a Marriott loyalist, these new properties are worth watching. If you're not, this might be the push you need to give the brand another look. Either way, the future of all-inclusive travel just got a little more interesting.