Marriott's Bold Move: All-Inclusive Resorts Coming to Jamaica and Zanzibar

Jan de Vries · 2026-08-05

Marriott is doubling down on the all-inclusive resort market, and this time, it's heading to two of the world's most sought-after beach destinations. Through an extended partnership with Catalonia Hotels & Resorts, the hospitality giant will open new properties in Jamaica and Zanzibar, a move that could shake up how travelers book their next tropical getaway. It's no secret that all-inclusive resorts have exploded in popularity over the last few years. Travelers are craving simplicity—the idea of paying one price and not worrying about every single meal, drink, or activity. Marriott clearly sees the writing on the wall, and this expansion is a direct response to what guests are asking for. ### Why Jamaica and Zanzibar? These two locations might seem like an odd pairing at first glance, but they actually make perfect sense for Marriott's growth strategy. Jamaica has long been a favorite for American travelers looking for a quick escape to the Caribbean. With direct flights from major U.S. cities and a vibrant culture, it's a natural fit for an all-inclusive property. Zanzibar, on the other hand, is a rising star in the luxury travel world. Located off the coast of Tanzania, this island offers pristine beaches, rich history, and a growing reputation as a honeymoon hotspot. By planting a flag there, Marriott is positioning itself for the next wave of high-end travelers who want something beyond the typical resort experience. ### What This Means for Travelers For anyone who's been on the fence about booking an all-inclusive vacation, this news is worth paying attention to. More options usually mean better prices and better amenities, as hotels compete for your business. Here's what you can expect: - **More choices**: With new resorts in two distinct regions, you'll have more flexibility in picking a destination that matches your vibe—whether that's reggae beats in Jamaica or spice tours in Zanzibar. - **Consistent quality**: Marriott's partnership with Catalonia means you get the brand's reliability mixed with Catalonia's regional expertise. That's a solid combo. - **Loyalty perks**: If you're a Marriott Bonvoy member, staying at these new properties could mean earning points toward future stays. That's a win for frequent travelers. ### The Bigger Picture for the Hospitality Industry The all-inclusive segment isn't just growing—it's thriving. Major hotel groups are investing heavily in this space because it offers something traditional hotels don't: predictable revenue. When guests pay upfront, the hotel knows exactly what it's earning, which makes financial planning a whole lot easier. But it's not just about the money. All-inclusive resorts are also becoming more sophisticated. Gone are the days of bland buffets and generic entertainment. Today's resorts are leaning into local culture, offering farm-to-table dining, wellness programs, and immersive excursions. Marriott's new properties will likely follow this trend, giving travelers a reason to book. ### What's Next? While exact opening dates haven't been announced yet, the fact that these deals are signed means construction and planning are already underway. If you're thinking about a trip to Jamaica or Zanzibar in the next couple of years, keep an eye on Marriott's booking pages. This expansion is a clear signal that the all-inclusive model is here to stay. For travelers, that's great news. More competition means better value, and better value means you can stretch your vacation budget further. Whether you're dreaming of sipping rum on a Jamaican beach or watching the sunset over the Indian Ocean in Zanzibar, Marriott is making it easier to say yes to the trip. So, what do you think? Would you pick Jamaica or Zanzibar for your next all-inclusive escape? Either way, it looks like you'll have a new reason to start packing your bags soon.