Magnific Launches $10.6M Fund for AI Creative Teams

Jan de Vries · 2026-05-22

Málaga-based AI platform Magnific (formerly Freepik) just dropped a serious lifeline for creative teams drowning in content demands. The Magnific Fund is a $10.6 million initiative designed to help marketing, advertising, and in-house creative teams stop just playing around with AI and start using it for real, production-ready campaigns. This isn't just another tech announcement. It's a direct response to what José Florido, CMDO of Magnific, calls "immense pressure to deliver more content, in more formats, for more markets, all without losing quality or brand control." He's not wrong. Creative teams are stretched thin, and AI has mostly been a cool side project until now. ### Who Can Apply? The fund primarily targets small and medium-sized businesses (SMEs) and creative teams across the European Union and the United Kingdom. But here's the good news: organizations outside Europe can also apply. They'll just be evaluated on a case-by-case basis. So if you're a US-based team, don't count yourself out yet. Magnific has been around since 2010, building AI-powered creative tools for professionals, studios, and brands. Their AI Suite combines image generation, video creation, upscaling, and a library of over 250 million stock graphic assets into one workspace. The company rebranded from Freepik to Magnific in April 2026, boasting an Annual Recurring Revenue (ARR) of over $212 million.  ### What Selected Companies Get If your team gets accepted into the program, you'll receive substantial support in your first year implementing Magnific Business. The benefits are pretty straightforward: - A 30% discount on the Magnific Business plan for the first 12 months, applied to monthly renewals - An extra 30% discount on additional credits during the same period - Exclusive access to the newly expanded training program The training program includes the AI Marketing Playbook (a practical guide with real-world use cases and ready-to-use prompts), on-demand video series, monthly live webinars, and ongoing training support. For teams with 30 or more seats, Magnific also offers personalized onboarding to help set up your brand kit, create collaborative environments within Spaces, and deploy your first campaign. "The goal of this fund is to provide European and UK businesses with the tools, workflows, and training they need to make AI a core part of their actual production line, rather than just a side experiment," Florido said. ### Real-World Workflows That Matter The Magnific Fund's training program is built around six real-world production workflows that tackle the volume, speed, and localization demands modern creative teams face every day. Here's what they cover: - **Packaging Ready Before the Product Exists:** Generate dozens of packaging variants before a physical sample is even made - **One-Click Multi-Language Launches:** Instantly localize posters, banners, and outdoor advertising across multiple markets without relying on local agencies - **No-Shoot Product Photography:** Create full catalogs and lifestyle photoshoots while maintaining a single, predefined look and feel - **Instant Brand Asset Animation:** Produce motion graphics, animated logos, and brand mascots directly from a text-based brief - **Scale One Creative Asset into a Hundred:** Generate all required formats, audience variations, and languages for a paid campaign in a single afternoon - **Produce a TV Commercial in a Week:** Manage casting, wardrobe, storyboarding, footage, music, voiceover, and final 4K delivery using only internal team resources These aren't theoretical exercises. Major brands like Puma (for its Manchester City campaign, produced by The Berry), Alain Afflelou (produced by Xiaolongbao), and Carl's Jr. (for its campaign featuring Paris Hilton, produced by Native Foreign) already use Magnific to automate and optimize their core creative processes. ### Who's Already Using Magnific? Magnific supports more than 1 million paying subscribers worldwide, from freelance creatives to major brands, agencies, and production studios. Their corporate client roster includes creative teams from organizations like the BBC, Delivery Hero, Guess, Mayoral, Huel, R/GA, Damm, and Job&Ta. The fund is aimed at teams looking to scale up campaign assets, product imagery, localized content, and social media formats without increasing production complexity. If that sounds like your team, this might be worth looking into.