Lune & Wild Raises $2.7M to Scale Chef-Led Baby Food Brand

Jan de Vries · 2026-06-01

Lune & Wild, a London-based baby and children's food brand, has raised $2.7 million (2 million British pounds) in a Series A funding round. The company plans to use this capital to scale production and expand its retail footprint across the UK. The round was led by Guinness Ventures, with support from industry experts including Dr. Rupy Aujla and Doug Struthers (Chairperson of Lune & Wild and former Managing Director of Ella's Kitchen). Existing investors in the brand include Charlie Gardiner (Our House, formerly Little Houses Group), Sian Parry Jones (co-founder of Archer Street Cocktail Bar), and Harry Bloice, ex-Commercial Director at Butternut Box. ### The Founders' Story Lune & Wild was founded in 2021 by cousins Lara Rodgers and Nadia Simonds. The duo shared a common frustration: that baby and children's food had for too long been an afterthought. They saw products high in 'free' sugars, lacking flavor, variety, and nutrition. That frustration became the spark for something better. Rodgers is a mother and trained chef, with experience cooking for celebrities and working in renowned kitchens like The Ritz and The Newt. Her cousin Simonds came to the brand through personal experience. When she became a mother in 2019 and started weaning her child, Lara's frozen cubes of home-cooked food proved to be a crucial help. Having worked with ethical food brands and sustainability leaders, Nadia saw a market gap and her calling. They teamed up, resulting in Lune & Wild. ### What Makes Their Food Different? The company offers chef-crafted recipes, specialist pediatric nutrition, and "exceptional" sourcing of ingredients. It aims to raise the standard of what children eat, from their very first bite. The meals are made with high-quality organic produce and developed with pediatric dietitians to optimize macro and micro nutrients. This ensures balanced protein, essential fats, and carbohydrates in every meal. The company also partners with Soil Association-certified suppliers for its produce and ensures the highest welfare meat. Lara Rodgers, co-founder of Lune & Wild, commented, "From day one, we've believed that children deserve better food. Food that's full of flavor, made with care, and genuinely supports their development. This investment allows us to take our mission and products further, without compromising on the quality and craft that got us here." ### Growth and Traction The startup reports that it has doubled revenue every year since launch. It sold over one million meals in the last 12 months alone. The brand holds a 4.8-star Trustpilot rating, showing strong customer satisfaction. The business also recently appointed Mike Hedges (former Little Moons CEO, GrowUp Farms CEO, and Proper CEO) to its board. Nadia Simonds, co-founder of Lune & Wild, said, "We've built Lune & Wild in close conversation with parents, understanding the real challenges they face and creating food that genuinely helps. With Guinness Ventures and our existing investors behind us, we're excited to scale that impact and reach many more families across the UK." ### What's Next for Lune & Wild? With this fresh capital, Lune & Wild plans to significantly increase production capacity while maintaining its hands-on, chef-led approach. Investment will also be directed towards accelerating retail launches, including its recent listing on Ocado.com, alongside marketing and key team hires. Lune & Wild has a team of over 30 purpose-driven individuals, including mothers and grandmothers. The company offers flexibility, with remote working for head office team members to help them work around their childcare needs. Products are available through its direct-to-consumer channel and on Ocado.com, which has surpassed sales forecasts since its launch last month. Additionally, their products can be found in family clubs, cafes, delis, farm shops, and in 15 nurseries located across London and the Home Counties.