Jan Rosenow Reveals How Businesses Can Cut Carbon Emissions

Jan de Vries · 2026-10-13

Dr. Jan Rosenow, an energy and climate policy specialist, has advised the International Energy Agency, the United Nations, and the European Parliament. In this exclusive interview with Tabish Ali of the Motivational Speakers Agency, Rosenow shares his insights on how businesses can reduce their carbon footprint and embrace clean energy. ### The Shift from Offsetting to Real Abatement In the past, businesses often bought certificates to claim carbon neutrality. But that's the old way, Rosenow says. Now, companies are moving toward real carbon abatement—ensuring they run on clean energy every hour of the year, not just on average. "We're seeing a lot of companies moving into that space of 24/7 clean energy," he notes. "That's where a lot of the innovation is happening. It's hugely challenging, but also very exciting." ### Why Rosenow Is Optimistic About the Energy Transition Rosenow remains optimistic because he's seen predictions of doom fall flat. "People say, 'This is all going to be too difficult. It's not going to work. It's too expensive.' Then, a decade or two later, the transition has been faster and cheaper than expected." He believes learning effects and innovation will overcome challenges, with businesses playing a pivotal role. ### First Steps for Companies to Reduce Fossil Fuel Reliance So, where should a company start? Rosenow advises making a commitment to transition away from fossil fuels to clean energy carriers. Then, bring in experts who can provide a roadmap. "Companies need help from people who know exactly how to do this," he says. ### How Businesses Are Delivering the Energy Transition Businesses are the ones building infrastructure, creating opportunities for clean energy technologies, and developing financial models. "There's a huge role for business in the energy transition," Rosenow emphasizes. "I see so much innovation coming out of companies small and large that I believe we are already pretty far ahead." ### The European Green Deal: A Once-in-a-Generation Opportunity The European Green Deal is a massive undertaking, but it offers tremendous opportunities for businesses to benefit from incentives for renewables and decarbonization. "The Green Deal will provide an immense platform and accelerator for the transition in Europe," Rosenow says. ### Electrification: The Most Important Lever Electrification is key to lowering emissions globally. According to the International Energy Agency, it's the most important lever. By electrifying transportation, heating, and industry, and powering everything with clean electricity, we can drastically cut carbon emissions. > "Electrification is the most important lever to lower emissions in the global economy." – Jan Rosenow In conclusion, businesses have a crucial role in the energy transition. By committing to clean energy, seeking expert guidance, and embracing electrification, they can cut carbon emissions and seize the opportunities of the Green Deal. As Rosenow shows, the transition is not only necessary but also full of potential.