Fresh People Raises $2.7M for AI Leadership Copilot

Jan de Vries · 2026-05-15

### Fresh People's Big Bet on AI Leadership Fresh People, a Valencia-based tech company, just closed a $2.7 million funding round to supercharge the launch of Booster, their AI-powered leadership system. Think of it as a copilot for managers, helping them lead better without the usual admin headaches. The round was led by Inveready, with support from Archipiélago Next, Successful Fund, and Paloma Tejada (a former BBVA exec). Entrepreneurs from Spain and Mexico also chipped in, which makes sense since Fresh People is eyeing expansion into the Mexican market. ### What Booster Actually Does You know that feeling when managing people turns into a mountain of paperwork? Booster aims to change that. It's not just another data dump—it's a proactive assistant that integrates into tools managers already use. "Managing people should not be an administrative burden, but today it is," says José J. Burgos, CEO of Fresh People. "Booster removes that friction so technology becomes a proactive copilot." The goal? Turn every manager's action into team success and company growth. Booster helps with: - Setting goals and giving feedback naturally - Improving team dynamics - Turning strategies into real actions - Reducing the mental load of leadership Over 2,000 managers have already adopted it. And the results are impressive: a 45% boost in goal achievement and a 23% drop in talent attrition. Big names like Acciona, LaLiga, and Kave Home are on board. ### Why This Matters for US Professionals If you're in the US, you might wonder why a Spanish startup matters. Here's the thing: leadership challenges are universal. Fresh People combines AI with proven leadership methods to close the gap between what executives plan and what teams actually do. It's a people-centric approach that scales talent management. For US companies, this could be a game-changer, especially if you're tired of software that just automates tasks without actually helping people grow. ### The Investment and What's Next The $2.7 million round marks a turning point for Fresh People. They're transitioning fully to Booster, with a new digital ecosystem at booster.team. Aniol Brosa, Partner at Inveready, says, "This investment reflects confidence in teams disrupting high-value segments like how managers lead." The company was founded in 2020 and has already made waves. Now, with fresh funding, they're ready to scale. ### A Quick Look at the Numbers Fresh People reports that integrating AI into goal setting has boosted individual and team goals by over 45%. They've also cut talent attrition by 23%. Those aren't just stats—they're real-world wins. For any company struggling with retention or performance, that's worth a closer look. ### The Bottom Line Fresh People is betting that AI can make leadership less about admin and more about people. With Booster, they're aiming to help managers lead better, teams perform stronger, and companies grow from within. If you're curious, check out their new site at booster.team. No, this isn't a paid plug—it's just a cool idea that might actually work. *Note: This content includes nofollow links where applicable.*