How do high import duties in India affect European drinks supply chains?

High import duties in India disrupt European drinks supply chains by increasing costs and creating logistical challenges. European firms face elevated expenses for customs clearance, storage, and transportation, which can delay shipments and reduce profit margins. These duties also make products less competitive against local alternatives, limiting market penetration. Supply fears arise from potential trade barriers that could lead to shortages or inconsistent availability in India. European companies urge duty reductions to stabilize supply chains, ensure timely deliveries, and meet growing consumer demand. Without easing, firms may reconsider investment or scale back operations, impacting long-term trade relations. Addressing these duties is key to maintaining efficient supply networks and fostering sustainable growth in the Indian market.

📖 Read the full article: European drinks firms urge India to ease import duties amid supply fears - The Drinks Business