15 European Startups Making Sure AI Doesn't Ignore Your Brand

Jan de Vries · 2026-10-19

As AI-powered search tools like ChatGPT, Gemini, and Perplexity increasingly shape how consumers discover brands, products, and services, a new wave of European startups is stepping in to help businesses stay visible in AI-generated answers. This matters more than ever as Generative Engine Optimisation (GEO) becomes standard practice. Throughout 2026, EU-Startups has tracked nearly $32 million in funding for technologies that help adapt to AI-driven discovery and commerce. Below are 15 startups worth paying attention to. ### The Available Options **geoSurge – United Kingdom** Founded in 2025, geoSurge develops technology that helps companies understand and influence how generative AI systems represent their brands. Its approach, called Corpus Engineering, goes beyond tracking mentions and citations to examine how AI models retrieve and retain information about organizations. In July 2026, geoSurge secured $11 million in Seed funding, following undisclosed pre-Seed backing. **GetMint – France** Founded in 2025, GetMint helps brands improve their presence in conversational search by analyzing how AI systems mention, rank, and recommend their products. Its platform combines AI visibility analytics, competitor monitoring, content recommendations, and optimization workflows to increase the likelihood of brands appearing in AI-generated answers. In December 2025, GetMint raised $4.3 million. **Lemrock – France** Founded in 2025, Lemrock develops infrastructure that enables retailers and brands to make their products discoverable and purchasable through AI assistants such as ChatGPT, Gemini, and Perplexity. Its technology connects product catalogs, pricing, availability, and transactions to conversational AI environments, allowing companies to sell directly through AI-driven interactions. In March 2026, Lemrock announced $6.5 million in funding. **Miracly – Sweden** Launched in 2026, Miracly develops an AI-powered marketing platform that helps businesses monitor and improve their visibility across AI search and answer engines. The product combines GEO analytics, AI content generation, and automated marketing execution, with agents offering recommendations across search, PR, and performance marketing. In October 2026, Miracly announced $1.9 million in pre-Seed funding. **Obsero – United Kingdom** Founded in 2025, Obsero combines an AI search intelligence platform with consultancy services to help brands understand and improve their visibility across ChatGPT, Gemini, Perplexity, and Google AI Overviews. Its technology tracks brand mentions, recommendations, and the sources influencing AI-generated answers. In October 2026, Obsero raised $1.1 million in Seed funding to develop specialist GEO agents and expand its engineering team. **OtterlyAI – Austria** Founded in 2024, OtterlyAI provides a platform for monitoring brand visibility across ChatGPT, Perplexity, Gemini, Microsoft Copilot, and Google's AI-powered search products. It tracks brand mentions, citations, and relevant prompts, helping marketing teams identify opportunities to improve their AI discoverability. The company also offers an API and integrations for incorporating AI search data into marketing workflows. OtterlyAI has operated through a self-funded growth model, with its founders confirming in late 2025 that they had chosen not to pursue VC financing at that stage. **Peec AI – Germany** Founded in 2025, Peec AI provides a generative engine optimisation platform that helps marketing teams measure brand visibility, sentiment, positioning, and citations across AI search engines including ChatGPT, Perplexity, and Gemini. Companies can be... > "AI is becoming the new front door to the internet. If you're not visible there, you're invisible." – Jan de Vries, E-commerce Consultant The list continues with more startups, but the message is clear: the race to be seen by AI is on, and these European players are leading the charge.