Definic Rebrands and Raises $2.7M for IT Vendor Intel

Jan de Vries · 2026-06-12

A Slovakian startup formerly known as Nordics has just undergone a major transformation. The company, now called Definic, has closed a $2.7 million Seed round (converted from €2.5 million) as it pivots from a regional IT marketplace into a global vendor intelligence platform. This isn't just a name change—it's a signal of ambition. The round was led by J&T Ventures, with participation from Seed Starter CS and Slovak Investment Holding. The fresh capital will fuel expansion into the DACH region, the UK, and the United States. For a company that started in Kosice, that's a big leap. ### Why the Rebrand? "Vendor selection today is largely a social process built on relationships, referrals, and reputation," says Lukas Rezanina, CEO of Definic. "That worked when projects were slower, and the stakes were lower. It doesn't work anymore." He explains that the new name reflects what they're building: a definitive layer of intelligence between enterprises and the vendors they trust with critical projects. Founded in 2020, Definic helps enterprises improve IT vendor selection by using delivery track records, case studies, and live market pricing. The idea is simple but powerful: replace guesswork with data. ### The Cost of Bad Vendor Choices Here's the painful reality: picking the wrong IT vendor can cost you 3 to 5 times the original contract amount. That's not a typo. In many cases, procurement teams are flying blind, making decisions based on reputation, hourly rates, and past relationships. Definic aims to fix that by assessing vendors through thousands of data points. The results speak for themselves. Enterprise clients using Definic have shortened tender cycles from months to weeks and cut IT vendor expenses by as much as 20%. That's real money. ### A Real-World Example A major banking group in Central Europe recently used Definic to improve its IT procurement. The procurement team identified over 90 relevant vendors aligned with project requirements, dramatically expanding their sourcing options. This improved visibility reduced tender cycles from six weeks to just two weeks. The result? $1.3 million in cost savings (converted from €1.2 million) on $5.8 million (converted from €5.4 million) spent on IT vendors during the first five months of 2026. ### What Investors See "Definic's proprietary Vendor Intelligence technology creates a clear and defensible moat in a market long overdue for disruption," says Jan Sova of J&T Ventures. He's been following the founders—Robert, Lukas, and Michal—for years and praises their execution discipline and relentless commitment. Robert Decman, co-founder and CEO of North America, adds: "I first met Martin Kesner from J&T Ventures at Vodafone Napad Roku back in 2023. We were still early and not ready for venture funding, but we stayed in touch and focused on execution. This investment reflects the trust built over time and the progress the whole team has made." ### What This Means for You If you're involved in IT procurement or vendor management, Definic is worth watching. The platform addresses a real pain point: the lack of transparency and data in vendor selection. By providing delivery track records, case studies, and live market pricing, it helps you make smarter, faster decisions. The company's expansion into the US market is particularly interesting. American enterprises spend billions on IT services every year, and any tool that can cut costs by 20% while shortening tender cycles is a game-changer. ### The Bottom Line Definic is more than a rebrand. It's a bet that data-driven vendor intelligence will replace the old, relationship-based model. With $2.7 million in new funding and a clear vision, the company is poised to scale. Whether you're a procurement professional or just someone who's tired of bad vendor decisions, this is a story to follow.