BIZAY Raises $55M Series D, Targets $100M Revenue

Jan de Vries · 2026-07-07

BIZAY, the Lisbon-based marketing services company that claims to run the world's largest catalog of customized products, just announced a $55 million Series D funding round. That's a huge vote of confidence from investors who see real potential in this space. The round was led by existing backer Indico Capital Partners, with strong participation from Lince Capital, Cedrus, and BPF. And here's the kicker: BIZAY is on track to hit $100 million in annual revenue for the first time, and they're finally turning a profit. "We publicly stated that we were going to reach $100 million. We are delivering on that promise — and, for the first time, with a profit," said Sergio Vieira, CEO and co-founder. "This proves that we have built a platform that scales with economic discipline. It is this solidity that now allows us to take the next step: consolidating the global customization market and accelerating in the United States, starting from Portugal." ### What BIZAY Does Founded in 2013 by Vieira, Jose Salgado, and Jorge Correia, BIZAY is a tech platform for customized products. Think branded merchandise, promotional items, personalized gifts — you name it. They claim to have the largest catalog in the world for this stuff. Their mission? Help small and medium businesses (SMEs) communicate better. They want to change how companies develop and roll out their marketing strategies. And they do it by offering the lowest prices on the market while keeping quality high. How? They've invested heavily in software that simplifies production, cutting costs by up to 80%. That's a massive efficiency gain. ### Why This Funding Matters Stephan de Moraes, Managing General Partner at Indico Capital Partners, explained the significance: "Over the years, Bizay has evolved from an agile e-commerce model into a true mass-customization technology infrastructure serving hundreds of thousands of clients internationally. Attracting this new investment marks a crucial transition in the company's strategy." He added: "At Indico, we have always believed in Bizay's strong scaling potential. This capital now gives them the balance and financial robustness needed not only to accelerate their strong organic growth, but also to lead the consolidation of the sector through strategic acquisitions in several countries." ### Three Growth Vectors BIZAY plans to use the fresh capital across three main areas: - **Accelerate US operations**: The US is the world's largest market for customized products, and BIZAY wants a bigger piece of that pie. - **Consolidate a fragmented market**: The global customization market is estimated at around $900 billion, but it's still highly fragmented. BIZAY plans to use a build-up strategy — buying up smaller players to gain market share. - **Develop AI infrastructure**: They're building AI tools for everything from catalog management to production and customer service. That should make their platform even more cost-efficient and faster. ### Global Reach BIZAY already operates in 17 countries, including Germany, Austria, Belgium, Canada, the UK, Denmark, the US, Finland, France, Holland, Italy, Ireland, Norway, Poland, the Czech Republic, Switzerland, and Sweden. With this new funding, they're clearly eyeing more growth — especially in America. ### The Bottom Line This is a company that's moved from a simple e-commerce model to a full-blown technology infrastructure for mass customization. They're profitable, they're scaling, and they're going after a massive market. If they execute well, BIZAY could become a major player in the customized products space. For now, all eyes are on how they'll use that $55 million to make it happen.