Barcelona's Artiso Raises $3.3M to Revolutionize Fashion with AI

Jan de Vries · 2026-10-28

Artiso, a Barcelona-based FashionTech startup, has secured over $3.3 million in a fully equity pre-Seed round. The company is building an AI operating system tailored for fashion teams, aiming to streamline the entire creative process from inspiration to final campaign. ### Who's Behind the Raise? Criteria Venture Tech led the round and has been a supporter since Artiso emerged from stealth. Swanlaab Venture Factory and Bynd Venture Capital also joined, along with business angels David Tomás (co-founder of Cyberclick) and Nicolaj Reffstrup (founder and former CEO of GANNI), who invests through Look Up Ventures. ### The Vision: Creativity, Not Complexity Sarah Iglesias Hiller, co-founder and CEO, explains the pain point: "I spent years leading creative teams that had to orchestrate every step of a collection across tools that never spoke to each other. So we built the operating system we always needed: one that knows each brand's archive, its customers and its taste, and that is already running inside fashion companies today. AI is changing how every collection is imagined, made and shown, and with Artiso, creativity, not complexity, defines fashion's next era." ### From Mango Execs to Startup Founders Artiso was founded in Barcelona in 2025 by Iglesias Hiller, Lucas Pastur Romay (CPO), and Matthias Brenninkmeijer (CTO) – former Mango executives who have worked together since 2022. The company emerged from stealth in July 2025 and claims to be building an AI operating system for fashion that connects inspiration, design, product development, and pre-production, including tech packs, styling, and campaign imagery, on top of each brand's own memory. ### Why Fashion Needs AI According to the Spanish startup, fashion is one of the industries where AI can make the maximum impact, as the sector designs so many products and undergoes constant change season after season. > "Artiso's vision is to redefine how fashion brands create, end to end. Today that work is spread across disconnected tools: product lifecycle management (PLM) systems, design software, image generators, shared drives, spreadsheets and email. Every season, part of what a brand has learned is lost along the way: which shapes sold, which colours worked, what was designed two seasons ago," the company mentioned in the press release. Artiso claims to bring that work and that knowledge together, using agentic AI to transform the process from the first idea to the final campaign. The company says it is designed for creatives, with a visual, intuitive platform built around how fashion teams actually work. ### How It Works Its agentic AI takes collections from inspiration and moodboards to design and flat sketches, product development and pre-production such as tech packs, virtual models, on-model imagery, packshots and campaign content. "We designed Artiso for the people who make fashion: creative directors, designers, pattern makers, merchandisers. It is intuitive, it remembers each brand and adapts to how every team works, and it connects every step, from the first moodboard to the tech pack and the campaign, in one operating system," commented Pastur Romay. The startup says a brand memory and ontology sits beneath everything, capturing each brand's archive, bestsellers, seasonal direction, and visual codes, so every output is hyper-personalised to the brand's DNA. ### The Speed Advantage It highlights that a complete tech pack takes around four minutes instead of two to six hours. Artiso connects the whole process end to end, with creative direction, design, pattern making, product development, visual merchandising, and marketing, all working in the same operating system. Brenninkmeijer said, "Fashion imagery is where AI first proved its value, and Artiso takes it further: every image, sketch and tech pack is created with an understanding of the brand behind it. Our agents combine state-of-the-art generation with each brand's own knowledge, while people stay in control of every decision. That is what turns AI from a tool into a new way of working." ### What's Next? The company plans to use the new capital to accelerate development of its operating system, expand the team, and support customers' enterprise rollouts. To do that, Artiso is hiring. With this fresh injection of capital, Artiso is poised to make waves in the fashion tech space, helping brands harness AI to enhance creativity and efficiency.