AXS Job Cuts: What They Reveal About EU Startup Incorporation

Jan de Vries · 2026-10-18

You might have seen the headlines: AXS, the ticketing giant, is cutting jobs across its European operations. It's always tough news when people lose their jobs. But as someone who works closely with startups and scale-ups, I can't help but wonder what this means for the broader European business landscape. Specifically, for founders thinking about incorporating in the EU. Let's be clear: AXS is a well-established player, not a scrappy startup. But its struggles in Europe might hint at deeper issues that affect companies of all sizes. And if you're a founder planning to set up shop in Europe, you'll want to pay attention. ### The EU Inc Proposal: A Game-Changer for Startups? If you haven't heard, there's a proposal on the table that could make incorporating in the EU a whole lot easier. It's called the EU Inc proposal, and it aims to create a unified legal structure for companies across all member states. Think of it like a "European Inc" – a single set of rules that would apply everywhere in the EU. Right now, if you want to do business in multiple EU countries, you often have to navigate a maze of different company laws, tax regimes, and regulatory requirements. That's a headache for any founder, but especially for startups with limited resources. The EU Inc proposal could change that by offering a one-stop-shop for incorporation. But here's the thing: proposals like this take time. And in the meantime, companies like AXS are making tough decisions. So what's the connection? ### What AXS's Cuts Tell Us About the European Market AXS's job cuts are a reminder that Europe's business environment can be challenging. Different languages, different consumer behaviors, and different regulations all add up to a complex market. For large companies, these challenges can lead to restructuring. For startups, they can be a barrier to entry. But it's not all doom and gloom. The EU Inc proposal is a step toward simplifying things. And if it goes through, it could make Europe more attractive for startups and investors alike. Imagine being able to incorporate once and operate seamlessly across 27 countries. That's the promise of EU Inc. ### What Founders Should Do Now So, if you're a founder eyeing Europe, what should you do? First, don't panic. AXS's situation is specific to them. But do your homework. Understand the local regulations in the countries you're targeting. And keep an eye on the EU Inc proposal – it could change the game. In the meantime, consider working with local experts who can help you navigate the complexities. And remember, despite the challenges, Europe remains a huge market with plenty of opportunities. Here's a quick checklist for founders considering EU incorporation: - Research the specific countries you want to operate in – each has its own rules. - Stay updated on the EU Inc proposal – it could simplify everything. - Consult with legal and tax advisors who specialize in EU business. - Consider starting with a single country and expanding as you grow. > "The EU Inc proposal could be the most significant change to European company law in decades. It's worth watching closely." – Jan de Vries ### The Bottom Line AXS's job cuts are a sign of the times, but they don't define the future. The EU Inc proposal offers a glimpse of a more integrated Europe, one where startups can thrive across borders. As a founder, your job is to stay informed and adaptable. And who knows? The next big thing might just start with a simple incorporation in Europe. So, keep your eyes open, do your research, and don't let the headlines scare you off. The European startup scene is vibrant and full of potential. With the right approach, you can be part of it.