Aizy Buys Uptmz to Build an All-in-One AI Ad Platform

Jan de Vries · 2026-05-29

AI marketing software company Aizy just acquired Uptmz, another Dutch player in the space. The goal? To build a single advertising platform that works across Google, Microsoft, and Meta. Think of it as software, AI-powered optimization, and strategic support all under one roof. This move follows a $2.2 million raise back in February and a valuation of $24.2 million. Not bad for a company that's been around for less than two years. ### Why This Acquisition Matters "This acquisition is a major step forward," says Stefan Nuijten, founder of Aizy. "We were already building strong momentum, but bringing Uptmz and Aizy together, serving more than 600 customers across multiple countries, gives us a unique opportunity to take a lead in a market that is still in its early stages." You can feel the excitement. And honestly, it makes sense. The performance marketing world is crowded with tools that do one thing well but leave you juggling a dozen tabs. Aizy and Uptmz want to change that.  ### The Bigger Picture Aizy's acquisition of Uptmz is part of a larger trend. European software companies are increasingly applying AI to marketing execution, creative workflows, search visibility, sales intelligence, and e-commerce operations. It's not just about automation anymore—it's about intelligence. Here's how the landscape looks: - **Searchable and DOJO AI** focus on AI-enabled marketing infrastructure. - **Dragonfly AI and First Concepts** sit in adjacent creative and agency workflows. - **Outcraft AI, Sillage, Kopa.ai, and Webidoo** broaden the context into revenue execution, go-to-market automation, and SMB operating layers. Against this backdrop, Aizy's move to combine AI-driven campaign optimization, multichannel advertising software, and specialist support is consistent with a wider shift. People want platforms that reduce fragmentation across marketing and commercial workflows. Simple as that. ### What Aizy and Uptmz Bring Together Aizy was founded in 2024. It's an AI-powered performance marketing platform that combines artificial intelligence with the expertise of real marketing specialists. Businesses and agencies can either optimize campaigns independently across Google, Microsoft, and Meta—or fully outsource campaign management to the Aizy team. Uptmz, on the other hand, has a longer history. Originally developed in 2019 within agency group Springbok Group, it evolved into a highly technical performance marketing platform focused on Google and Microsoft advertising. Automation and scalability were its bread and butter. In 2022, Uptmz became an independent company to accelerate its growth. Now, as part of Aizy, the platform will continue to scale within an AI-first environment. "Over the past seven years, we have built a scalable and technically advanced platform that is now used daily by hundreds of customers," adds Vincent Stoit, co-founder of Uptmz. "At the same time, we increasingly see businesses looking for a multichannel approach and strategic guidance that goes beyond software alone. In Aizy, we found a partner capable of accelerating our technology roadmap while helping customers navigate their next phase of growth." ### What It Means for Customers Customers of both Aizy and Uptmz will gain access to a unified ecosystem where software, AI, and specialist expertise come together. No more jumping between tools. No more guessing what works. The platform handles the heavy lifting while you focus on what matters. ### The Bottom Line This acquisition reflects a growing shift from fragmented marketing tools toward integrated AI-native advertising platforms. Aizy and Uptmz are betting that combining AI intelligence with human expertise creates something better than either could alone. And with over 600 customers already on board, they might just be right.