Aizy Buys Uptmz to Build All-in-One AI Ad Platform

Jan de Vries · 2026-05-29

AI marketing software company Aizy has acquired fellow Dutch industry player Uptmz, with plans to create an integrated advertising platform for Google, Microsoft, and Meta. The move brings together software, AI-powered optimization, and strategic support within a single ecosystem. This isn't just another merger—it's a bet on a future where marketing tools actually talk to each other. Today's news follows their $2.15 million raise back in February and their $23.7 million valuation. For a company founded just last year, that's serious momentum. And it signals that investors are hungry for platforms that can simplify the chaotic world of digital advertising. ### Why This Acquisition Matters "This acquisition is a major step forward," shares Stefan Nuijten, founder of Aizy, with EU-Startups. "We were already building strong momentum, but bringing Uptmz and Aizy together, serving more than 600 customers across multiple countries, gives us a unique opportunity to take a lead in a market that is still in its early stages." You can feel the excitement in his voice. And honestly, it makes sense. The performance marketing space is crowded with point solutions—tools that do one thing well but leave you juggling a dozen different dashboards. Aizy and Uptmz want to change that. Aizy's acquisition of Uptmz follows notable funding and M&A activity within their sector. Specifically, we're seeing a wave of European software companies applying AI to marketing execution, creative workflows, search visibility, sales intelligence, and e-commerce operations. It's like the whole industry woke up and realized that AI isn't just a buzzword—it's a real competitive advantage. ### The Competitive Landscape The closest direct comparables are Searchable and DOJO AI, both focused on AI-enabled marketing infrastructure. Dragonfly AI and First Concepts sit in adjacent creative and agency workflows. Outcraft AI, Sillage, Kopa.ai, and Webidoo broaden the context into revenue execution, go-to-market automation, and SMB operating layers. Against this backdrop, Aizy's move to combine AI-driven campaign optimization, multichannel advertising software, and specialist support is consistent with a wider shift. We're seeing platforms that reduce fragmentation across marketing and commercial workflows. It's not just about having better tools—it's about having fewer of them. ### What the Founders Are Saying "This acquisition is highly strategic for us," adds Stefan. "Over the past seven years, Uptmz has built an exceptional product—robust, highly scalable, and trusted by hundreds of customers. We have focused on AI intelligence combined with human expertise. Together, this gives us the best of both worlds: intuitive technology on the software side and real intelligence on the strategy and execution side. It sets a new benchmark for AI-driven performance marketing and gives us a meaningful lead over many of the newer initiatives entering the market." That's a bold claim. But when you look at what these two companies bring to the table, it starts to feel less like hype and more like a smart strategy. ### The Tech Behind the Deal Founded in 2024, Aizy is an AI-powered performance marketing platform that combines AI with the expertise of performance marketing specialists. Businesses and agencies can independently optimize campaigns across Google, Microsoft, and Meta through the platform. Or they can fully outsource campaign management to the Aizy team. It's a flexible model that suits both DIY marketers and those who'd rather focus on strategy. Originally developed in 2019 within agency group Springbok Group, Uptmz has evolved over the past several years into a highly technical performance marketing platform. It focuses on Google and Microsoft advertising, with a strong emphasis on automation and scalability. In 2022, Uptmz became an independent company to accelerate the platform's growth. As part of Aizy, the platform will continue to scale within an AI-first environment. ### What Customers Can Expect Through the acquisition, Aizy says they are responding to the growing demand for performance marketing technology that goes beyond standalone AI tools or fragmented automation solutions. "Over the past seven years, we have built a scalable and technically advanced platform that is now used daily by hundreds of customers," adds Vincent Stoit, co-founder of Uptmz. "At the same time, we increasingly see businesses looking for a multichannel approach and strategic guidance that goes beyond software alone. In Aizy, we found a partner capable of accelerating our technology roadmap while helping customers navigate their next phase of growth." While many platforms focus on isolated functionalities, Aizy and Uptmz combine software, AI, and specialist expertise within one integrated platform. Customers of both Aizy and Uptmz will gain access to a unified ecosystem where campaign management, optimization, and strategic support live under one roof. No more switching between tools. No more manual data exports. Just a single platform that actually works. ### The Bigger Picture This acquisition reflects a growing shift from fragmented marketing tools toward integrated AI-native advertising platforms. It's a trend we're seeing across the entire martech landscape. Companies are realizing that the real value isn't in another shiny tool—it's in how well everything connects. For Aizy and Uptmz, the connection seems natural. Both companies share a DNA of technical excellence and customer focus. And both believe that the future of performance marketing belongs to platforms that can think, learn, and adapt in real time. If they pull this off, they won't just be another acquisition story. They'll be the blueprint for how AI-native marketing platforms should be built.