Aizy Buys Uptmz to Build an All-in-One AI Ad Platform

Jan de Vries · 2026-05-29

AI marketing software company Aizy just bought fellow Dutch player Uptmz. The goal? Build one unified advertising platform for Google, Microsoft, and Meta that blends software, AI-powered optimization, and real strategic support under one roof. This deal follows Aizy's $2.1 million raise back in February and a $23.3 million valuation. Pretty impressive for a company founded just last year. ### Why This Acquisition Matters "This acquisition is a major step forward," says Stefan Nuijten, founder of Aizy. "We were already building strong momentum, but bringing Uptmz and Aizy together, serving more than 600 customers across multiple countries, gives us a unique opportunity to take a lead in a market that is still in its early stages." Here's what makes this move smart: - Aizy brings AI-driven campaign optimization and multichannel ad software - Uptmz adds a proven, scalable platform focused on Google and Microsoft ads - Together, they cover software, AI, and human expertise in one package The combined company will serve businesses that are tired of juggling a dozen different tools for their marketing. ### The Bigger Picture: AI Meets Marketing Aizy's acquisition of Uptmz isn't happening in a vacuum. There's been a wave of funding and M&A activity among European software companies applying AI to marketing execution, creative workflows, search visibility, sales intelligence, and e-commerce operations. Direct competitors include Searchable and DOJO AI, both focused on AI-enabled marketing infrastructure. Dragonfly AI and First Concepts sit in adjacent creative and agency workflows. Outcraft AI, Sillage, Kopa.ai, and Webidoo broaden the context into revenue execution, go-to-market automation, and SMB operating layers. Against this backdrop, Aizy's move to combine AI-driven campaign optimization, multichannel advertising software, and specialist support is part of a wider shift toward platforms that reduce fragmentation across marketing and commercial workflows. "This acquisition is highly strategic for us," Stefan adds. "Over the past seven years, Uptmz has built an exceptional product—robust, highly scalable, and trusted by hundreds of customers. We have focused on AI intelligence combined with human expertise. Together, this gives us the best of both worlds: intuitive technology on the software side and real intelligence on the strategy and execution side. It sets a new benchmark for AI-driven performance marketing and gives us a meaningful lead over many of the newer initiatives entering the market." ### What Each Company Brings Aizy, founded in 2024, is an AI-powered performance marketing platform that combines AI with the expertise of performance marketing specialists. Businesses and agencies can independently optimize campaigns across Google, Microsoft, and Meta through the platform, or fully outsource campaign management to the Aizy team. Uptmz started life in 2019 inside agency group Springbok Group. Over the years, it evolved into a highly technical performance marketing platform focused on Google and Microsoft advertising, with a strong emphasis on automation and scalability. In 2022, Uptmz became an independent company to accelerate growth. Now, as part of Aizy, the platform will continue to scale within an AI-first environment. ### What Customers Can Expect Through the acquisition, Aizy says they're responding to growing demand for performance marketing technology that goes beyond standalone AI tools or fragmented automation solutions. "Over the past seven years, we have built a scalable and technically advanced platform that is now used daily by hundreds of customers," says Vincent Stoit, co-founder of Uptmz. "At the same time, we increasingly see businesses looking for a multichannel approach and strategic guidance that goes beyond software alone. In Aizy, we found a partner capable of accelerating our technology roadmap while helping customers navigate their next phase of growth." While many platforms focus on isolated functionalities, Aizy and Uptmz combine software, AI, and specialist expertise within one integrated platform. Customers of both companies will gain access to a unified ecosystem where they can manage all their advertising campaigns, get AI-driven insights, and tap into expert strategic support—all without switching between different tools. ### The Bottom Line This acquisition reflects the growing shift from fragmented marketing tools toward integrated AI-native advertising platforms. For businesses tired of managing multiple vendors and struggling to get their data to work together, Aizy's new combined offering could be exactly what they need. With 600+ customers already on board and a fresh $2.1 million in funding, the company is well-positioned to make some serious noise in the AI marketing space.