Aizy Buys Uptmz After $2.3M Raise, Aims for Integrated Ad Platform

Jan de Vries · 2026-05-29

AI marketing software company Aizy has acquired fellow Dutch industry player Uptmz, with plans to create an integrated advertising platform for Google, Microsoft, and Meta. The move brings together software, AI-powered optimization, and strategic support within a single ecosystem. Today's news follows their $2.3 million raise back in February and their $25 million valuation. That kind of growth signals serious momentum in the European ad tech space. ### What This Acquisition Means "This acquisition is a major step forward," shares Stefan Nuijten, founder of Aizy, with EU-Startups. "We were already building strong momentum, but bringing Uptmz and Aizy together, serving more than 600 customers across multiple countries, gives us a unique opportunity to take a lead in a market that is still in its early stages." You know how fragmented marketing tools can be. One platform for search ads, another for social, maybe a third for analytics. Aizy's goal is to pull all that into one place, using AI to make it actually work together. ### The Bigger Picture in AI Marketing Aizy's acquisition of Uptmz follows notable funding and M&A activity within their sector, specifically for European software companies applying AI to marketing execution, creative workflows, search visibility, sales intelligence, and e-commerce operations. The closest direct comparables are Searchable and DOJO AI, both focused on AI-enabled marketing infrastructure. Dragonfly AI and First Concepts sit in adjacent creative and agency workflows. Outcraft AI, Sillage, Kopa.ai, and Webidoo broaden the context into revenue execution, go-to-market automation, and SMB operating layers. Against this backdrop, Aizy's move to combine AI-driven campaign optimization, multichannel advertising software, and specialist support is consistent with a wider shift. More and more, companies want platforms that reduce fragmentation across marketing and commercial workflows. ### Why Uptmz Was the Right Fit "This acquisition is highly strategic for us," adds Stefan. "Over the past seven years, Uptmz has built an exceptional product, robust, highly scalable, and trusted by hundreds of customers. We have focused on AI intelligence combined with human expertise. Together, this gives us the best of both worlds: intuitive technology on the software side and real intelligence on the strategy and execution side. It sets a new benchmark for AI-driven performance marketing and gives us a meaningful lead over many of the newer initiatives entering the market." Think of it this way: most AI tools give you automation but no strategy, or strategy but no automation. Aizy wants to give you both, wrapped in a single platform. ### The Companies Behind the Deal Founded in 2024, Aizy is an AI-powered performance marketing platform that combines AI with the expertise of performance marketing specialists. Businesses and agencies can independently optimize campaigns across Google, Microsoft, and Meta through the platform, or fully outsource campaign management to the Aizy team. Originally developed in 2019 within agency group Springbok Group, Uptmz has evolved over the past several years into a highly technical performance marketing platform focused on Google and Microsoft advertising, with a strong emphasis on automation and scalability. In 2022, Uptmz became an independent company to accelerate the platform's growth. As part of Aizy, the platform will continue to scale within an AI-first environment. ### What Customers Can Expect Through the acquisition, Aizy says they are responding to the growing demand for performance marketing technology that goes beyond standalone AI tools or fragmented automation solutions. "Over the past seven years, we have built a scalable and technically advanced platform that is now used daily by hundreds of customers," adds Vincent Stoit, co-founder of Uptmz. "At the same time, we increasingly see businesses looking for a multichannel approach and strategic guidance that goes beyond software alone. In Aizy, we found a partner capable of accelerating our technology roadmap while helping customers navigate their next phase of growth." While many platforms focus on isolated functionalities, Aizy and Uptmz combine software, AI, and specialist expertise within one integrated platform. ### Key Benefits of the Unified Platform - **Single dashboard** for managing campaigns across Google, Microsoft, and Meta - **AI-powered optimization** that learns and adapts in real time - **Human expertise** available for strategy and execution when you need it - **Scalable infrastructure** built to handle hundreds of customers - **Reduced fragmentation** meaning less time switching between tools Customers of both Aizy and Uptmz will gain access to a unified ecosystem where technology and strategy work hand in hand. For marketing teams tired of juggling multiple vendors, this could be a game changer. ### The Bottom Line Today's acquisition brings together two AI-driven performance marketing innovators, and reflects the growing shift from fragmented marketing tools toward integrated AI-native advertising platforms. If you're in the market for a smarter way to manage your ad spend, this is one to watch.