Aizy Buys Uptmz After $2.2M Raise to Build AI Ad Platform

Jan de Vries · 2026-05-29

AI marketing software company Aizy has acquired fellow Dutch industry player Uptmz, with plans to create an integrated advertising platform for Google, Microsoft, and Meta that brings together software, AI-powered optimization, and strategic support within a single ecosystem. Today's news follows their $2.2 million raise back in February and their $24.5 million valuation. "This acquisition is a major step forward. We were already building strong momentum, but bringing Uptmz and Aizy together, serving more than 600 customers across multiple countries, gives us a unique opportunity to take a lead in a market that is still in its early stages," shares Stefan Nuijten, founder of Aizy, with EU-Startups. ### What This Deal Actually Means Let's be real -- the marketing tech space is crowded. Everyone's selling a tool that promises to fix your ad spend or automate your campaigns. But most of them leave you juggling five different dashboards and still guessing what works. Aizy's move to combine AI-driven campaign optimization, multichannel advertising software, and specialist support is a bet on reducing that fragmentation. Instead of stitching together standalone tools for Google, Microsoft, and Meta ads, customers get one platform that handles the software, the AI smarts, and the human strategy. "This acquisition is highly strategic for us," adds Stefan. "Over the past seven years, Uptmz has built an exceptional product -- robust, highly scalable, and trusted by hundreds of customers. We have focused on AI intelligence combined with human expertise. Together, this gives us the best of both worlds: intuitive technology on the software side and real intelligence on the strategy and execution side. It sets a new benchmark for AI-driven performance marketing and gives us a meaningful lead over many of the newer initiatives entering the market." ### The Bigger Picture: Who Else Is Playing in This Space? Aizy's acquisition of Uptmz follows notable funding and M&A activity within their sector -- specifically for European software companies applying AI to marketing execution, creative workflows, search visibility, sales intelligence, and e-commerce operations. The closest direct comparables are Searchable and DOJO AI, both focused on AI-enabled marketing infrastructure, while Dragonfly AI and First Concepts sit in adjacent creative and agency workflows. Outcraft AI, Sillage, Kopa.ai, and Webidoo broaden the context into revenue execution, go-to-market automation, and SMB operating layers. What sets Aizy apart? They're not just another AI tool. They're combining three things that rarely live under one roof: - **Software** -- the actual platform for managing campaigns across Google, Microsoft, and Meta - **AI-powered optimization** -- machine learning that adjusts bids, budgets, and creative in real time - **Strategic support** -- access to human performance marketing specialists who can manage campaigns for you or guide your team ### Who Are These Companies, Really? Founded in 2024, Aizy is an AI-powered performance marketing platform that combines AI with the expertise of performance marketing specialists. Businesses and agencies can independently optimize campaigns across Google, Microsoft, and Meta through the platform or fully outsource campaign management to the Aizy team. Originally developed in 2019 within agency group Springbok Group, Uptmz has evolved over the past several years into a highly technical performance marketing platform focused on Google and Microsoft advertising, with a strong emphasis on automation and scalability. In 2022, Uptmz became an independent company to accelerate the platform's growth. As part of Aizy, the platform will continue to scale within an AI-first environment. Through the acquisition, Aizy says they are responding to the growing demand for performance marketing technology that goes beyond standalone AI tools or fragmented automation solutions. "Over the past seven years, we have built a scalable and technically advanced platform that is now used daily by hundreds of customers," adds Vincent Stoit, co-founder of Uptmz. "At the same time, we increasingly see businesses looking for a multichannel approach and strategic guidance that goes beyond software alone. In Aizy, we found a partner capable of accelerating our technology roadmap while helping customers navigate their next phase of growth." ### What Customers Can Expect Next While many platforms focus on isolated functionalities, Aizy and Uptmz combine software, AI, and specialist expertise within one integrated platform. Customers of both companies will gain access to a unified ecosystem where they can manage all their paid advertising in one place, get AI-driven recommendations that actually work, and tap into a team of experts who know the ins and outs of Google, Microsoft, and Meta advertising. For businesses that have been burned by fragmented martech stacks or overhyped AI tools, this could be a breath of fresh air. The promise is simple: less time wrestling with dashboards, more time growing your business.