Aizy Buys Uptmz After $2.2M Raise to Build AI Ad Hub

Jan de Vries · 2026-05-29

AI marketing software company Aizy has acquired fellow Dutch industry player Uptmz, with plans to create an integrated advertising platform for Google, Microsoft, and Meta. The goal is to bring together software, AI-powered optimization, and strategic support within a single ecosystem. Today's news follows their $2.2 million raise back in February and their $24.4 million valuation (based on the $22 million euro figure converted to USD). ### Why This Acquisition Matters "This acquisition is a major step forward," shares Stefan Nuijten, founder of Aizy. "We were already building strong momentum, but bringing Uptmz and Aizy together, serving more than 600 customers across multiple countries, gives us a unique opportunity to take a lead in a market that is still in its early stages." Aizy's acquisition of Uptmz follows notable funding and M&A activity within their sector. We're talking specifically about European software companies applying AI to marketing execution, creative workflows, search visibility, sales intelligence, and e-commerce operations. ### The Competitive Landscape The closest direct comparables are Searchable and DOJO AI, both focused on AI-enabled marketing infrastructure. Meanwhile, Dragonfly AI and First Concepts sit in adjacent creative and agency workflows. Outcraft AI, Sillage, Kopa.ai, and Webidoo broaden the context into revenue execution, go-to-market automation, and SMB operating layers. Against this backdrop, Aizy's move to combine AI-driven campaign optimization, multichannel advertising software, and specialist support is consistent with a wider shift. More and more platforms are trying to reduce fragmentation across marketing and commercial workflows. ### What Makes This Deal Different "This acquisition is highly strategic for us," adds Stefan. "Over the past seven years, Uptmz has built an exceptional product. It's robust, highly scalable, and trusted by hundreds of customers. We have focused on AI intelligence combined with human expertise. Together, this gives us the best of both worlds: intuitive technology on the software side and real intelligence on the strategy and execution side. It sets a new benchmark for AI-driven performance marketing and gives us a meaningful lead over many of the newer initiatives entering the market." Today's acquisition brings together two AI-driven performance marketing innovators. It also reflects the growing shift from fragmented marketing tools toward integrated AI-native advertising platforms. ### A Look Inside the Companies Founded in 2024, Aizy is an AI-powered performance marketing platform that combines artificial intelligence with the expertise of performance marketing specialists. Businesses and agencies can independently optimize campaigns across Google, Microsoft, and Meta through the platform. Or they can fully outsource campaign management to the Aizy team. Originally developed in 2019 within agency group Springbok Group, Uptmz has evolved over the past several years into a highly technical performance marketing platform. It focuses on Google and Microsoft advertising, with a strong emphasis on automation and scalability. In 2022, Uptmz became an independent company to accelerate the platform's growth. As part of Aizy, the platform will continue to scale within an AI-first environment. ### What Customers Can Expect Through the acquisition, Aizy says they are responding to the growing demand for performance marketing technology. Customers want more than standalone AI tools or fragmented automation solutions. "Over the past seven years, we have built a scalable and technically advanced platform that is now used daily by hundreds of customers," adds Vincent Stoit, co-founder of Uptmz. "At the same time, we increasingly see businesses looking for a multichannel approach and strategic guidance that goes beyond software alone. In Aizy, we found a partner capable of accelerating our technology roadmap while helping customers navigate their next phase of growth." While many platforms focus on isolated functionalities, Aizy and Uptmz combine software, AI, and specialist expertise within one integrated platform. ### The Bigger Picture Customers of both Aizy and Uptmz will gain access to a unified ecosystem where they can manage campaigns, leverage AI insights, and get expert support all in one place. It's a move that could set the standard for what performance marketing looks like in the years ahead. Key takeaways: - Combined company serves over 600 customers across multiple countries - Focus is on integrating software, AI optimization, and human expertise - Platform supports Google, Microsoft, and Meta advertising channels - Both companies bring proven technology and established customer bases