Aizy Acquires Uptmz: A New AI Marketing Powerhouse

Jan de Vries · 2026-05-29

AI marketing software company Aizy has acquired fellow Dutch industry player Uptmz, with plans to create an integrated advertising platform for Google, Microsoft, and Meta. The move brings together software, AI-powered optimization, and strategic support within a single ecosystem. Today's news follows their $2.3 million raise back in February and their $25 million valuation. "This acquisition is a major step forward. We were already building strong momentum, but bringing Uptmz and Aizy together, serving more than 600 customers across multiple countries, gives us a unique opportunity to take a lead in a market that is still in its early stages," shares Stefan Nuijten, founder of Aizy, with EU-Startups. ### What This Means for the Market Aizy's acquisition of Uptmz follows notable funding and M&A activity within their sector – specifically for European software companies applying AI to marketing execution, creative workflows, search visibility, sales intelligence, and e-commerce operations. The closest direct comparables are Searchable and DOJO AI, both focused on AI-enabled marketing infrastructure, while Dragonfly AI and First Concepts sit in adjacent creative and agency workflows. Outcraft AI, Sillage, Kopa.ai, and Webidoo broaden the context into revenue execution, go-to-market automation, and SMB operating layers. Against this backdrop, Aizy's move to combine AI-driven campaign optimization, multichannel advertising software, and specialist support is consistent with a wider shift towards platforms that reduce fragmentation across marketing and commercial workflows. "This acquisition is highly strategic for us," adds Stefan. "Over the past seven years, Uptmz has built an exceptional product – robust, highly scalable, and trusted by hundreds of customers. We have focused on AI intelligence combined with human expertise. Together, this gives us the best of both worlds: intuitive technology on the software side and real intelligence on the strategy and execution side. It sets a new benchmark for AI-driven performance marketing and gives us a meaningful lead over many of the newer initiatives entering the market."  ### Why This Acquisition Matters Today's acquisition brings together two AI-driven performance marketing innovators, and reflects the growing shift from fragmented marketing tools toward integrated AI-native advertising platforms. It's a sign that the industry is maturing – moving past standalone tools and toward full-stack solutions that actually work together. Here's what makes this deal stand out: - Aizy and Uptmz serve over 600 customers across multiple countries - The combined platform covers Google, Microsoft, and Meta advertising - It blends AI-powered optimization with human expertise - Both companies have strong track records in automation and scalability ### The Companies Behind the Deal Founded in 2024, Aizy is an AI-powered performance marketing platform that combines AI with the expertise of performance marketing specialists. Businesses and agencies can independently optimize campaigns across Google, Microsoft, and Meta through the platform, or fully outsource campaign management to the Aizy team. Originally developed in 2019 within agency group Springbok Group, Uptmz has evolved over the past several years into a highly technical performance marketing platform focused on Google and Microsoft advertising, with a strong emphasis on automation and scalability. In 2022, Uptmz became an independent company to accelerate the platform's growth. As part of Aizy, the platform will continue to scale within an AI-first environment. Through the acquisition, Aizy says they are responding to the growing demand for performance marketing technology that goes beyond standalone AI tools or fragmented automation solutions. "Over the past seven years, we have built a scalable and technically advanced platform that is now used daily by hundreds of customers," adds Vincent Stoit, co-founder of Uptmz. "At the same time, we increasingly see businesses looking for a multichannel approach and strategic guidance that goes beyond software alone. In Aizy, we found a partner capable of accelerating our technology roadmap while helping customers navigate their next phase of growth." ### What Customers Can Expect While many platforms focus on isolated functionalities, Aizy and Uptmz combine software, AI, and specialist expertise within one integrated platform. Customers of both Aizy and Uptmz will gain access to a unified ecosystem where they can manage all their advertising campaigns from a single dashboard, get AI-driven insights to improve performance, and work with experts who understand their business. The bottom line? This acquisition isn't just about two companies joining forces. It's about creating something bigger – a platform that actually delivers on the promise of AI-driven marketing. For businesses tired of juggling multiple tools and struggling to get consistent results, Aizy's integrated approach could be exactly what they need.