Aizy Acquires Uptmz in $2.2M AI Marketing Play

Jan de Vries · 2026-05-29

AI marketing software company Aizy has acquired fellow Dutch industry player Uptmz. The plan? Build an integrated advertising platform for Google, Microsoft, and Meta that brings together software, AI-powered optimization, and strategic support in a single ecosystem. This deal follows Aizy's $2.2 million raise back in February and their $24.2 million valuation. "This acquisition is a major step forward. We were already building strong momentum, but bringing Uptmz and Aizy together, serving more than 600 customers across multiple countries, gives us a unique opportunity to take a lead in a market that is still in its early stages," shares Stefan Nuijten, founder of Aizy. ### Why This Deal Matters Aizy's acquisition of Uptmz follows notable funding and M&A activity in their sector. Specifically, European software companies applying AI to marketing execution, creative workflows, search visibility, sales intelligence, and e-commerce operations are hot right now. Here are some direct comparables: - **Searchable** and **DOJO AI** – both focus on AI-enabled marketing infrastructure - **Dragonfly AI** and **First Concepts** – sit in adjacent creative and agency workflows - **Outcraft AI**, **Sillage**, **Kopa.ai**, and **Webidoo** – broaden the context into revenue execution, go-to-market automation, and SMB operating layers Against this backdrop, Aizy's move to combine AI-driven campaign optimization, multichannel advertising software, and specialist support is consistent with a wider shift. People want platforms that reduce fragmentation across marketing and commercial workflows.  ### What the Founders Say "This acquisition is highly strategic for us," adds Stefan. "Over the past seven years, Uptmz has built an exceptional product. Robust, highly scalable, and trusted by hundreds of customers. We have focused on AI intelligence combined with human expertise. Together, this gives us the best of both worlds: intuitive technology on the software side and real intelligence on the strategy and execution side. It sets a new benchmark for AI-driven performance marketing and gives us a meaningful lead over many of the newer initiatives entering the market." ### The Growing Shift to Integrated AI Platforms Today's acquisition brings together two AI-driven performance marketing innovators. It reflects the growing shift from fragmented marketing tools toward integrated AI-native advertising platforms. Founded in 2024, Aizy is an AI-powered performance marketing platform that combines AI with the expertise of performance marketing specialists. Businesses and agencies can independently optimize campaigns across Google, Microsoft, and Meta through the platform. Or they can fully outsource campaign management to the Aizy team. Originally developed in 2019 within agency group Springbok Group, Uptmz has evolved over the past several years into a highly technical performance marketing platform. It focuses on Google and Microsoft advertising, with a strong emphasis on automation and scalability. In 2022, Uptmz became an independent company to accelerate its growth. As part of Aizy, the platform will continue to scale within an AI-first environment. Through the acquisition, Aizy says they are responding to the growing demand for performance marketing technology that goes beyond standalone AI tools or fragmented automation solutions. "Over the past seven years, we have built a scalable and technically advanced platform that is now used daily by hundreds of customers," adds Vincent Stoit, co-founder of Uptmz. "At the same time, we increasingly see businesses looking for a multichannel approach and strategic guidance that goes beyond software alone. In Aizy, we found a partner capable of accelerating our technology roadmap while helping customers navigate their next phase of growth." While many platforms focus on isolated functionalities, Aizy and Uptmz combine software, AI, and specialist expertise within one integrated platform. Customers of both Aizy and Uptmz will gain access to a unified ecosystem where they can manage all their campaigns from a single dashboard. ### What This Means for You If you're a marketer or agency owner, this deal signals that the era of juggling multiple point solutions is ending. Integrated platforms that combine AI, software, and human expertise are becoming the new standard. And with over 600 customers already on board, Aizy is positioning itself to lead that charge.