Aizy Acquires Uptmz to Build an All-in-One AI Ad Platform

Jan de Vries · 2026-05-29

AI marketing software company Aizy has acquired fellow Dutch industry player Uptmz. The goal is to create an integrated advertising platform for Google, Microsoft, and Meta. This platform will bring together software, AI-powered optimisation, and strategic support within a single ecosystem. Today's news follows their $2.3 million raise back in February and their $25 million valuation. "This acquisition is a major step forward," shares Stefan Nuijten, founder of Aizy. "We were already building strong momentum, but bringing Uptmz and Aizy together, serving more than 600 customers across multiple countries, gives us a unique opportunity to take a lead in a market that is still in its early stages." ### Why This Merger Matters for Performance Marketing Aizy's acquisition of Uptmz follows notable funding and M&A activity within their sector. Specifically for European software companies applying AI to marketing execution, creative workflows, search visibility, sales intelligence, and e-commerce operations. The closest direct comparables are Searchable and DOJO AI, both focused on AI-enabled marketing infrastructure. Dragonfly AI and First Concepts sit in adjacent creative and agency workflows. Outcraft AI, Sillage, Kopa.ai, and Webidoo broaden the context into revenue execution, go-to-market automation, and SMB operating layers. Against this backdrop, Aizy's move to combine AI-driven campaign optimisation, multichannel advertising software, and specialist support is consistent with a wider shift. Platforms are reducing fragmentation across marketing and commercial workflows. "This acquisition is highly strategic for us," adds Stefan. "Over the past seven years, Uptmz has built an exceptional product, robust, highly scalable, and trusted by hundreds of customers. We have focused on AI intelligence combined with human expertise. Together, this gives us the best of both worlds: intuitive technology on the software side and real intelligence on the strategy and execution side. It sets a new benchmark for AI-driven performance marketing and gives us a meaningful lead over many of the newer initiatives entering the market." ### The Growing Shift Toward Integrated AI Platforms Today's acquisition brings together two AI-driven performance marketing innovators. It reflects the growing shift from fragmented marketing tools toward integrated AI-native advertising platforms. Founded in 2024, Aizy is an AI-powered performance marketing platform. It combines AI with the expertise of performance marketing specialists. Businesses and agencies can independently optimise campaigns across Google, Microsoft, and Meta through the platform. Or they can fully outsource campaign management to the Aizy team. Originally developed in 2019 within agency group Springbok Group, Uptmz has evolved into a highly technical performance marketing platform. It focuses on Google and Microsoft advertising with a strong emphasis on automation and scalability. In 2022, Uptmz became an independent company to accelerate its growth. As part of Aizy, the platform will continue to scale within an AI-first environment. Through the acquisition, Aizy says they are responding to growing demand for performance marketing technology. This goes beyond standalone AI tools or fragmented automation solutions. "Over the past seven years, we have built a scalable and technically advanced platform," adds Vincent Stoit, co-founder of Uptmz. "It is now used daily by hundreds of customers. At the same time, we increasingly see businesses looking for a multichannel approach and strategic guidance that goes beyond software alone. In Aizy, we found a partner capable of accelerating our technology roadmap while helping customers navigate their next phase of growth." ### What This Means for Customers While many platforms focus on isolated functionalities, Aizy and Uptmz combine software, AI, and specialist expertise within one integrated platform. Customers of both companies will gain access to a unified ecosystem where they can: - Manage campaigns across Google, Microsoft, and Meta from a single dashboard - Leverage AI-driven optimisation that learns and adapts in real time - Get expert strategic support without needing to hire an in-house team - Scale their advertising efforts without adding complexity This approach aims to solve a common pain point for marketers: juggling multiple tools that don't talk to each other. By offering everything under one roof, Aizy hopes to make performance marketing simpler and more effective. ### The Bigger Picture for European AI Startups Aizy's move is part of a larger trend in European tech. Startups are consolidating to compete with bigger players from the US and Asia. The European startup ecosystem has seen a surge in AI-focused companies, but many struggle to scale. Acquisitions like this one allow them to combine resources and talent. For US-based professionals watching the European market, this signals that AI-driven marketing is becoming a global priority. The integration of software and human expertise could set a new standard for how companies approach advertising. As Stefan Nuijten puts it, "This gives us a meaningful lead over many of the newer initiatives entering the market." Time will tell if that lead translates into long-term success.