Aizy Acquires Uptmz After $2.1M Raise

Jan de Vries · 2026-05-29

AI marketing software company Aizy just bought Uptmz, another Dutch player in the space. The goal? Build one unified advertising platform for Google, Microsoft, and Meta that brings together software, AI-powered optimization, and strategic support. No more juggling a dozen tools. This deal follows Aizy's $2.1 million raise back in February and a valuation of $23.1 million. That's a lot of confidence in what they're building. ### Why This Matters "This acquisition is a major step forward," says Stefan Nuijten, founder of Aizy. "We were already building strong momentum, but bringing Uptmz and Aizy together, serving more than 600 customers across multiple countries, gives us a unique opportunity to take a lead in a market that is still in its early stages." Think about it: most marketing teams today use a patchwork of tools. One for search ads, another for social, a third for analytics. Aizy wants to replace all that with one AI-native platform. That's a big shift, and it's happening fast. ### The Bigger Picture Aizy's move follows a wave of funding and M&A activity among European software companies applying AI to marketing. Here are some of the key players in this space: - **Searchable and DOJO AI** focus on AI-enabled marketing infrastructure. - **Dragonfly AI and First Concepts** work on creative and agency workflows. - **Outcraft AI, Sillage, Kopa.ai, and Webidoo** target revenue execution, go-to-market automation, and SMB operating layers. Against this backdrop, Aizy's acquisition makes sense. The market is still fragmented, and the winners will be the platforms that reduce that fragmentation. ### What the Founders Say "This acquisition is highly strategic for us," adds Stefan. "Over the past seven years, Uptmz has built an exceptional product -- robust, highly scalable, and trusted by hundreds of customers. We have focused on AI intelligence combined with human expertise. Together, this gives us the best of both worlds: intuitive technology on the software side and real intelligence on the strategy and execution side. It sets a new benchmark for AI-driven performance marketing and gives us a meaningful lead over many of the newer initiatives entering the market." Vincent Stoit, co-founder of Uptmz, echoes that sentiment: "Over the past seven years, we have built a scalable and technically advanced platform that is now used daily by hundreds of customers. At the same time, we increasingly see businesses looking for a multichannel approach and strategic guidance that goes beyond software alone. In Aizy, we found a partner capable of accelerating our technology roadmap while helping customers navigate their next phase of growth." ### What This Means for Customers Customers of both Aizy and Uptmz will get access to a unified ecosystem where software, AI, and human expertise work together. No more switching between dashboards. No more guessing which tool does what. Just one platform that handles campaign optimization across Google, Microsoft, and Meta -- with the option to outsource management to Aizy's team if you want. Founded in 2024, Aizy is an AI-powered performance marketing platform that combines AI with the expertise of performance marketing specialists. Originally developed in 2019 within agency group Springbok Group, Uptmz evolved into a highly technical platform focused on Google and Microsoft advertising, with a strong emphasis on automation and scalability. In 2022, Uptmz became an independent company to accelerate growth. Now, as part of Aizy, it will continue to scale within an AI-first environment. The bottom line? Aizy is betting that the future of marketing is integrated, intelligent, and human-supported. And with this acquisition, they're positioning themselves to lead that shift.