AI Startup Mimir Raises $600K to Automate E-Commerce

Jan de Vries · 2026-06-12

A profitable Oslo-based AI startup just closed a pre-Seed round that's turning heads. Mimir, which builds AI to automate e-commerce operations, raised $600,000 (€518.3k) from investors who see big potential in its approach. ### The Funding Round The round was led by Sondo Capital, a venture firm also based in Oslo. Several experienced angel investors from the Nordic tech and e-commerce scenes chipped in too, including folks from VILLOID, Kry, Enode, and Whitson. ### What Mimir Does Founded in 2024 by Jørgen Vartdal Halse, Jens Kristoffersen, and Øyvind Monsen, Mimir started as an AI-native customer support platform built specifically for B2C e-commerce companies. But it's more than just a chatbot. Instead of layering AI on top of old systems, Mimir is a fully AI-native operations platform that understands orders, deliveries, returns, and products. It handles tasks end-to-end and adapts to each brand's existing workflows. Right now, the platform manages about 250,000 customer conversations each month for roughly 60 brands across 5 countries. Clients include VILLOID, HiFi Klubben, and Holzweiler. ### Why This Matters for E-Commerce Customer service is just the starting point, says CEO Jørgen Vartdal Halse. "Our vision is to automate the operational work that slows e-commerce teams down, while giving consumers instant, personalised help around the clock." The funding will help accelerate product development, double the team, and save more time and money for e-commerce brands. Henrik Hatlebrekke, General Partner at Sondo Capital, believes the industry is on the verge of a major shift. "We truly believe that customer service and e-commerce operations as we know it will be dramatically changed with AI. The Mimir team embodies exactly what we’re looking for; technically strong founders that combine a great product with a real market pull in a massive market." ### A Surprising Raise Here's the twist: Mimir didn't actually need the money. The company had grown roughly 7x over the past year and achieved profitability without any external funding. They had no plans to raise capital. But strong inbound interest from multiple funds and some customers changed their minds. That's a rare position for a startup. Most founders spend months pitching investors. Mimir had investors coming to them. It shows the market sees real value in what they're building. ### Key Takeaways - Mimir raised $600,000 in pre-Seed funding led by Sondo Capital. - The platform handles 250,000 customer conversations monthly for 60 brands. - It's a fully AI-native operations platform, not just a support add-on. - The company was profitable before raising, growing 7x in the past year. - Funding will go toward product development and team growth. ### What's Next With this capital, Mimir plans to double its team and expand its capabilities. The goal is to automate even more of the operational work that slows e-commerce teams down, from order management to returns processing. For consumers, that means faster, more personalized help around the clock. As e-commerce continues to grow, tools like Mimir could become essential for brands trying to scale without scaling their support costs. It's a space worth watching.