This AI Orchestration Startup Just Made Its 6th Acquisition to Dominate Enterprise Software

Jan de Vries · 2026-07-20

Contents, a Milan-based enterprise execution platform that orchestrates AI agents, enterprise knowledge, and approval workflows for global brands, has just acquired Balio, a Barcelona-based company specializing in corporate financial wellbeing. This acquisition marks Contents' sixth buy-and-build deal, further expanding its footprint across Europe. The financial terms of the transaction were not disclosed. But this move is more than just another acquisition—it's a clear signal that Contents is executing a well-thought-out strategy to consolidate enterprise software through AI integration. ### What This Acquisition Means For Contents, this isn't just about adding another company to its portfolio. It's about taking a solid enterprise software business and supercharging it with AI infrastructure. Massimiliano Squillace, Founder and CEO of Contents, put it this way: > "Balio is our sixth acquisition, but more importantly it is another execution of a strategy we have been building for years. We acquire enterprise software companies with trusted customer relationships and accelerate them through our AI infrastructure. Balio has an exceptional team, strong customers and a product with enormous growth potential. Our role now is to help Balio scale faster than it ever could on its own." ### Who Is Contents? Founded in 2021 by Massimiliano Squillace, Contents is an enterprise AI orchestration platform that connects multiple large language models (LLMs), enterprise knowledge, and business workflows. The company transforms proprietary company information into AI-powered business applications, helping global enterprises automate marketing, content localization, knowledge management, and other mission-critical processes. Contents is model-agnostic by design and integrates with Meta, OpenAI, Anthropic, Google, and Mistral. The company boasts a 100% retention rate of enterprise clients, generating over 500,000 AI outputs monthly, and provides services to top enterprises in fashion, retail, hospitality, and financial sectors. Backed by Thomson Reuters Ventures, Alkemia Capital, SparkLabs, and Qatar Development Bank, Contents has raised $25 million to date. Earlier this year, in February, the company closed a $7 million Series B extension round. ### A Proven Buy-and-Build Strategy Contents has acquired five other companies across Europe before Balio: Scribeur in France, Lowpost in Spain, and Traduzione.it, Scribox, and Zulla in Italy. The strategy is consistent across all acquisitions: - Acquire software businesses with established enterprise relationships - Integrate Contents' proprietary AI capabilities into their products and operations - Accelerate their growth, scalability, and profitability With these acquisitions, Contents aims to extend its AI platform across an established customer base, creating a powerful network effect. ### Who Is Balio? Founded in 2019 by Sergi Benet, Guillem Roig, and Gerard Bernal, Balio helps companies provide employees with personalized financial education, tools, practical guidance, and content designed to improve financial awareness and wellbeing. By integrating Contents' AI infrastructure, Balio will strengthen its product, personalize user experiences at scale, and expand its multilingual capabilities. It aims to deliver more value to clients without proportionally increasing its cost base, all while complying with applicable data protection requirements and existing client agreements. ### What This Means for Clients Balio's clients will gain access to Contents' broader capabilities, including content orchestration, localization, enterprise knowledge management, and automated workflows. Contents' international commercial network will support Balio's expansion beyond Spain into additional European markets. Sergi Benet and Guillem Roig, co-founders of Balio, shared their excitement: > "Joining Contents opens a completely new phase for Balio. We will continue to develop our vision and serve our clients with the same focus, while gaining access to advanced AI technology, international distribution and the resources of a larger European group. This will allow us to innovate faster, improve our platform and expand into new markets." ### The Bigger Picture This acquisition is a clear example of how AI is reshaping enterprise software. Contents is not just building a product; it's building an ecosystem. By acquiring companies with strong customer relationships and injecting AI capabilities, Contents is creating a platform that can compete with the biggest names in enterprise software. For European startups and enterprise software companies, this trend is worth watching. The buy-and-build strategy, when executed well, can create significant value for both the acquiring company and the acquired one. Balio, with its strong relationships with leading Spanish enterprises, is a perfect fit for this model. As Contents continues to expand, it will be interesting to see which company it acquires next. One thing is clear: Contents is on a mission to become the go-to AI orchestration platform for global enterprises.